"The success of a workout relies heavily on ones level of motivation and for many Australians - music is a key motivator. With BackBeat FIT, we're reflecting this active lifestyle with a new wireless and comfortable design"

Sydney, AU. 18 June 2014 - Plantronics (NYSE: PLT), a pioneer in wearable technology, today announced its latest wireless stereo headphones, BackBeat FIT. Custom-built for use during an active lifestyle, BackBeat FIT combines comfort, fit and stability with Plantronics' renowned audio excellence. Connecting to devices wirelessly via Bluetooth®, the small, lightweight BackBeat FIT lets users focus on fitness and enjoy their music, providing superior stereo performance and eliminating the distraction of tangled cords. Its unique, flexible design provides a comfortable, secure fit whatever your activity level. BackBeat FIT will be available in Australia from July 1st.

"The success of a workout relies heavily on ones level of motivation and for many Australians - music is a key motivator. With BackBeat FIT, we're reflecting this active lifestyle with a new wireless and comfortable design," said Peter Petrides, National Retail Sales Manager, Australia and New Zealand at Plantronics. "We are big advocates of a healthy lifestyle and the Backbeat FIT headphones are protected against sweat and moisture by its superior design and technology. Not only that, its safety‐oriented eartip design and reflective finish lets you hear your surroundings and be seen, making it easy to train, day or night."

"We have had a strong legacy in the consumer audio space with our Backbeat Go range of products. Now with the launch of Backbeat FIT we are providing our consumers superior sound, comfort, style, the ability to take and make calls, a host of safety features and the motivation to get moving and fit" added Susan Hansen, Vice President of Sales & Marketing, Asia Pacific and Middle East at Plantronics.

In a recent survey, 40 percent of respondents felt safety features were extremely important while exercising at night. BackBeat FIT provides consumers with bright colours and unique reflective materials on the headband and armband/carrying case to increase visibility and add an element of safety when exercising in the early morning, evening or night hours. Additionally, the eartip has been specially designed to allow exercisers to hear environmental sounds, so they can remain aware of potential hazards in their surroundings.

Features include:

  • Stable, comfortable fit: BackBeat FIT stays in place. Its soft-but-strong, flexible headband and in-ear stabilisers ensure a snug, stable fit that is comfortable, no matter how active the user gets.
  • Durable, sweat-proof design: Designed to handle the hardest workouts, BackBeat FIT has a rugged, sweat-proof design plus extra protection from Plantronics' exclusive P2i sweat- and weather-proof nano-coating.
  • Safety first: The bright colours and reflective materials of BackBeat FIT help protect the user day or night, and its unique, safety-oriented eartip design allows the user to be more aware of their surroundings.
  • Two-in-one armband/carrying case: Get moving right out of the box with the included smartphone armband - it secures a smartphone and car key during a workout, and reverses to act as a protective carrying case for the headphones when they're not in use.
  • Small form factor, big battery life: BackBeat FIT packs power for a week's worth of workouts - up to 8 hours of listening time. Plus, it offers DeepSleep, a hibernation mode which keeps the headphones charged and ready to use for up to six months.
  • Superior stereo headphones: Offering powerful speakers and a custom codec, BackBeat FIT delivers music's rich bass and crisp highs to keep you moving.
  • Wireless Bluetooth technology: Enjoy tangle-free music, videos and calls by easily connecting, cord-free, to a smartphone.
  • Hands-off control: BackBeat FIT headphones built-in microphone allows users to take and make occasional phone calls without having to touch their mobile device. Easy-to-access on-ear controls let them control their music with the touch of a finger.
  • Gets better over time: Over-the-air firmware updates, delivered via a smartphone app, make it easy to keep the headphones performing optimally and always have the latest software features, as well as documentation on the product features and functionality.

Pricing and Availability

BackBeat FIT will be available in two vibrant colours, Lime Burst and Electric Blue, at Rebel Sport from July 1st, and shortly after from Officeworks, JB HiFi and selected Telstra and Optus stores. Suggested Retail Price for BackBeat FIT is AU $159.00.

For more information, please visit us at: http://www.plantronics.com.au

About Plantronics

Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. For more information, please visit www.plantronics.com.au

Plantronics, BackBeat, DeepSleep and Simply Smarter Communications are trademarks of Plantronics, Inc. registered in the US and other countries. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. and any use of such marks by Plantronics is under license. All other trademarks are property of their respective owners.

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