Williams & Co., a preeminent middle market investment bank
focused on the advisory needs of clients worldwide, announces the sale
of Primos, Inc. (Primos), a leading manufacturer and distributor of
hunting products, to Bushnell Outdoor Products (Bushnell), a portfolio
company of MidOcean Partners (MidOcean). Primos was a portfolio company
of Svoboda Capital Partners LLC (SC). Harris Williams & Co. acted as the
exclusive advisor to Primos. The transaction closed on April 30, 2012
and was led by Glenn Gurtcheff and Ryan Budlong in the firm's Consumer
Group, along with Cheairs Porter from the firm's Richmond office.
"The iconic Primos brand has been a leading name in the hunting industry
for over 35 years and is known for providing innovative products that
allow hunters to be successful in the field. The company has
consistently been successful expanding into new and adjacent product
categories as a result of consumers' loyalty to and trust in the Primos
brand," said Glenn Gurtcheff, a managing director at Harris Williams &
Co. and the head of the firm's Consumer Group. "We are pleased to have
found a partner for the company that shares management's vision for the
future and expect Primos to continue its category leading position in
partnership with Bushnell Outdoor Products."
"Primos has developed its leadership position through a legacy of
innovation and commitment to providing hunters with high quality
products. This transaction highlights investors' continued appetite for
high quality enthusiast assets," added Cheairs Porter, a managing
director at Harris Williams & Co.
Primos is the world's leading innovator, manufacturer and marketer of
Primos branded hunting accessories for a blue chip base of North
America's leading outdoor retailers. The company's products are renowned
amongst hunting enthusiasts for innovative designs and features, quality
of craftsmanship, consistency of performance and ease-of-use.
SC is a Chicago-based private equity firm with over $250 million of
capital under management. Founded in 1998, SC identifies, invests in and
helps build excellent businesses in its targeted business niches:
consumer products and services, value-added distribution, niche
manufacturing and business services. SC typically invests equity of $10
million to $25 million per company in leveraged buyouts,
recapitalizations and growth equity opportunities.
Bushnell Outdoor Products is a global manufacturer and marketer of
branded consumer products based in Overland Park, Kansas. Bushnell
Outdoor Products sells its products worldwide under the Bushnell®,
Tasco®, Serengeti®, Bollé®, Uncle
Mike's Law Enforcement®, Stoney Point®, Hoppe's®,
Butler Creek®, Cébé®, Millett®, Uncle
Mike's®, Night Optics USA®, Final Approach®
and Simmons® brand names.
MidOcean is a premier private equity firm focused on the middle market.
MidOcean is committed to investing in high quality companies with stable
market positions and multiple opportunities for growth. MidOcean
utilizes a broad foundation of expertise in its focus industries to
create value for its investors and partners.
Harris Williams & Co. (www.harriswilliams.com),
a member of The PNC Financial Services Group, Inc. (NYSE:PNC), is a
preeminent middle market investment bank focused on the advisory needs
of clients worldwide. The firm has deep industry knowledge, global
transaction expertise, and an unwavering commitment to excellence.
Harris Williams & Co. provides sell side and acquisition advisory,
restructuring advisory, board advisory, private placements and capital
markets advisory services.
Harris Williams & Co.'s Consumer Group has completed over 100
transactions across a variety of verticals including food, beverage and
agribusiness; restaurants and retail; branded and private consumer
products; and consumer services. For more information on our consumer
experience, please contact Glenn Gurtcheff, Tim Alexander, Jeff
Cleveland, Ryan Budlong or Brant Cash at +1 (612) 359-2700.
Investment banking services are provided by Harris Williams LLC, a
registered broker-dealer and member of FINRA and SIPC, and Harris
Williams & Co. Ltd, which is authorised and regulated by the Financial
Services Authority. Harris Williams & Co. is a trade name under which
Harris Williams LLC and Harris Williams & Co. Ltd conduct business.
For general release inquiries, please contact Kimberly Baker, marketing
director, at +1 (804) 648-0072.
Harris Williams & Co.
Kimberly Baker, marketing director, +1