Podravka d d : SJAJ award for Podravka – for affirmative social responsible business and company sustainability

Podravka's treasury of awards for social responsibility is richer by one more - SJAJ (SHINE) - for affirmative social responsible business and company sustainability, awarded by DOBRA HRVATSKA - Business initiative for affirmative socially responsible behaviour and sustainable development at M.E.P. d.o.o. and Croatian Employers Association. SJAJ is awarded to companies with special communication in social responsibility, as on their web sites and other company digital media.

At the Croatian Employers Association the reward was received by Marinka Akrap, Corporate marketing and communications manager.

' Podravka is so much more than just valuable brands and supreme products. In its 70 years of history, it has always been a responsible employer and a member of the community in which it operates and promotion of corporate social responsibility is one of the most important company principles. Through numerous initiatives we support various segments of the society and there practically is no area that we have not participated in with social responsibility, primarily taking care of sustainable development and numerous projects of health, educational, sports, cultural and humanitarian character. Through communication activities we contribute to public awareness and the role of socially responsible business, and this reward motivates us that those activities which we have not emphasized enough so far, we add additional value through communication' - Marinka Akrap pointed out.

Among Podravka's numerous social responsibility projects there are Lino All-rounder, which has been gathering pupils for 12 years now and through socializing and sport events it encourages them to healthy habits and active participation in sports. Another example of community care is Podravka's Association of volunteers PULS, which was a reason for last year's reward for special human rights. PULS today has 138 members, including the members of Podravka Management Board. Since 2015, Podravka's volunteers had more than 30 humanitarian initiatives intended for those in need in the community.

About the 'SJAJ' reward

SJAJ is awarded for overall visibility, impressionable presentation of socially responsible activities and impressionable company web site when it comes to communicating social responsibility and sustainability, i.e. visibility of socially responsible practices in official digital medium, as well as additional company sites intended for this purpose. Main criteria taken in consideration on this occasion by the research team and the committee are the visibility of socially responsible business and sustainability on company web site, content layout, richness and diversity, frequency of new posts and use of innovative tools when presenting the activities of social responsibility. The aim of SJAJ research and award, which was won by Podravka among more than 200 observed companies, is to encourage companies to more prominent expression of socially responsible activities and raising general awareness on the inevitability of socially responsible business and sustainable development.