Polycom Inc : Polycom Expands Its Ecosystem to Nearly 7,000 Partners to Deliver the Most Complete Solutions for Open, Standards-Based Unified Communications Through the Polycom Partner Network
07/11/2012| 08:35am US/Eastern

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Polycom broadens and evolves global channel and alliance programs
into the new Polycom Partner Network, creating a coalition of
technology and channel partners who work together to create and
deliver open and interoperable communications solutions
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Company introduces new 'Polycom Ready' and 'Polycom Powered'
branding for technology partners integrating or embedding Polycom
software in their devices, products, or software applications
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New developer program for ISVs to leverage Polycom open APIs and
SDKs to create solutions that integrate or interoperate with the
Polycom® RealPresence® Platform
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Redesigned partner portal PolycomConnect, helps partners quickly
find the resources they need to succeed
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Polycom,
Inc. (Nasdaq: PLCM), the global leader in open standards-based
unified communications, today launched the Polycom
Partner Network, which coalesces all previous partner programs into
a single, unified global partner framework for Polycom's ecosystem of
approximately 7,000 channel and alliance partners. As part of the
Polycom Partner Network, Polycom has launched a new developer program to
enable ISVs to leverage Polycom APIs (application programming
interfaces) and SDKs (software development kits); and "Polycom Ready"
and "Polycom Powered" branding for technology partners integrating or
embedding Polycom software in their devices, products, or software
applications.
Polycom Partner Network partners embrace and extend Polycom's open,
standards-based video collaboration solutions and together deliver the
most complete video collaboration solutions available to more than
400,000 Polycom customers. Through the Polycom Partner Network,
technology providers, ISVs, solution advisors, integrators, service
providers, and other valued partners can easily address the
multi-faceted needs of today's organizations that are using face-to-face
video collaboration to improve productivity, engagement, time-to-market,
business continuity, as well as for unique applications across various
vertical industries. Meeting this challenge requires not only Polycom's
close collaboration with partners, but often extends throughout the
lifecycles of multi-vendor solutions, from building in open
standards-based interoperability during design to implementing
customized solutions to support specific industry use cases such as
telemedicine or distance learning. With this evolution of its partner
ecosystem, Polycom is expanding its leadership in open standards-based
unified communications to make it easier to deliver multi-vendor UC
solutions that meet the unique needs of every customer.
"The sophisticated nature of today's enterprise communications
infrastructure, combined with the need to deliver communications
solutions to employees or users who may be on-the-go, at home, or in the
office in any number of work environments, requires Polycom and our
partners to collaborate closely to deliver true unified communications
solutions," said Tracey Newell, Executive Vice President of Global Sales
at Polycom. "The new Polycom Partner Network broadens our global partner
ecosystem so that partners can focus on what they do best, and easily
find and collaborate with the right partners in our ecosystem to deliver
complete and customized unified communications and video collaboration
solutions for every customer, worldwide. Our vision at Polycom is to
make video collaboration ubiquitous, and we believe the Polycom Partner
Network is critical to making this vision a reality."
Seven New Partner Categories in the Polycom Partner Network
In evolving and combining its existing partner initiatives under a
single, cohesive effort, the Polycom Partner Network establishes seven
partner segments to better align to partners' and customers' specific
needs:
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Polycom Strategic Alliances - Global industry leaders committed to
open, standards-based solutions leveraging Polycom® RealPresence®
solutions to deliver integrated universal video collaboration with
committed go-to-market and joint business plans.
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Polycom Technology Partners - Independent hardware, software, or
vertical market companies committed to teaming with Polycom on product
development or go-to-market relationships. These solutions improve the
customer experience and create unique value for Polycom solutions.
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Polycom Developers - Programmatic relationships with ISVs who offer
complementary solutions that use industry standards or APIs/SDKs to
integrate with the Polycom RealPresence Platform - the most
comprehensive software infrastructure for universal video
collaboration.
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Polycom Distributors - Partners who provide value-added services to
solution advisors in sales, order management, marketing, fulfillment,
and technical support. They offer warehousing, transport, financing,
training, and other benefits to Polycom resellers.
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Polycom Solution Advisors - VARs and resellers that serve customers
from project concept to installation through on-going support and
management. They evaluate customer needs, specifying the mix of
Polycom solutions to meet project requirements and objectives.
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Polycom System Integrators - "General contractors" who help design,
plan, integrate, and deploy open UC solutions that meet the business
needs of customers. Polycom System Integrators provide value-added
total solutions with products and services from several third-party
suppliers, including Polycom.
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Polycom Service Providers - Partners who own a physical network and/or
lease transport to support their primary business of selling carrier
network services and driving additional use through managed, hosted
solutions, or Video-as-a-Service (VaaS) solutions.
Companies within these seven categories encompass members of Polycom's
previous partner programs, including the Polycom Open Communications
Network (POCN), ARENA, and the award-winning Choice Partner Program.
New branding tools and partner portal
Increasingly, Polycom partners are integrating or embedding Polycom
RealPresence software (e.g., the Edison award-winning Polycom®
RealPresence® Mobile) in their devices, products or software
applications. To help partners market this to their customers or
end-users, Polycom unveiled new "Polycom Ready" and "Polycom Powered"
branding. A number of companies are already "Polycom Ready" and "Polycom
Powered" partners, including HP, HTC, Lenovo, Motorola, Samsung, and
many others.
"Polycom Ready" identifies partner devices, network devices, and
software applications that are interoperable with Polycom software
solutions and applications on the Polycom RealPresence Platform.
The "Polycom Powered" logo designates partner solutions that integrate
or embed Polycom applications or technologies.
Polycom also launched a completely retooled portal - PolycomConnect for
Partners - designed to make it easier for partners to rapidly locate
resources, engage support, and assemble winning solutions by identifying
other best-of-breed providers across Polycom's ecosystem. For more
information on the Polycom Partner Network, to find a partner, or join
the Polycom Partner Network, visit http://www.polycom.com/partners/index.html
About Polycom
Polycom is the global leader in open standards-based unified
communications (UC) solutions for telepresence,
video,
and voice powered by the Polycom® RealPresence®
Platform. The RealPresence Platform interoperates with the broadest
range of business, mobile, and social applications and devices. More
than 400,000 organizations trust Polycom solutions to collaborate and
meet face-to-face from any location for more productive and effective
engagement with colleagues, partners, customers, specialists, and
prospects. Polycom, together with its broad partner ecosystem, provides
customers with the best total cost of ownership, interoperability,
scalability, and security for video collaboration, whether on-premises,
hosted, or cloud-delivered. Visit www.polycom.com
or connect with Polycom on Twitter,
Facebook,
and LinkedIn.
This release contains forward-looking statements within the meaning of
the "safe harbor" provisions of the Private Securities Litigation Reform
Act of 1995 regarding future events, including statements regarding
Polycom expanding its leadership in unified communications and the
Polycom Partner Network being critical to Polycom's vision of making
video collaboration ubiquitous. These forward-looking statements are
subject to risks and uncertainties that may cause actual results to
differ materially, including risks associated with general economic
conditions and external market factors and the market acceptance of our
products and changing market demands, including demands for differing
technologies or product and services offerings. Many of these risks and
uncertainties are discussed in the Company's Quarterly Report on Form
10-Q for the quarter ended March 31, 2012, and in other reports filed by
Polycom with the SEC. Polycom disclaims any intent or obligations to
update these forward-looking statements.
© 2012 Polycom, Inc. All rights reserved. POLYCOM®, the Polycom logo,
and the names and marks associated with Polycom's products are
trademarks and/or service marks of Polycom, Inc. and are registered
and/or common law marks in the United States and various other
countries. All other trademarks are property of their respective owners.

Polycom, Inc.
Ellen Topp, +1-408-586-4041
ellen.topp@polycom.com
© Business Wire 2012
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