Porsche specializes in the design, construction and marketing of sports and racing cars. The group's activity is organized around 3 areas:
- sale of automobiles: 143,096 vehicles sold in 2012, broken down by brands into Cayenne (77,822 units), Panamera (27,331), Porsche 911 (26,203) and Boxster/Cayman (11,740);
- services: sale financing, insurance services, etc.;
- sale of spare parts and accessories.