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4-Traders Homepage  >  Equities  >  London Stock Exchange  >  Portmeirion Group PLC    PMP   GB0006957293

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Expedia : The Yanks are coming! Huge spike in North Wales holiday inquiries from US

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08/18/2017 | 06:00am CEST

Interest in visiting North Wales has seen a massive spike from the US, Canada and Ireland, a leading tourism website has said.

Top search hits on online travel company Expedia include Snowdonia; castle towns such as Conwy Caernafon; and picturesque Portmeirion.

Inquiries for July and August showed a growth by an incredible 145 per cent year-on-year for American travellers looking to holiday in the country.

The news comes amid a huge push by the Welsh Government to encourage tourists into the country - and in particular North Wales.

And it follows news that the region was named 2017's fourth best place to visit in the world by travel guide Lonely Planet.

Searches from Canada and Ireland showed the same growth with an increase of 160 per cent and more than 100 per cent, respectively compared to the same period last year.

Overall searches from both international and domestic travellers increased by more than 100 per cent when compared to the same period in 2016.

The data shows visitors are wanting to stay longer, with the amount they choose to spend on their room rising by almost 5 per cent.

The figures also showed that mobile searches – app and mobile web – for visits to Wales rose 125 per cent year-on-year.

Expedia boss Krishan Kadodwala said: "Searches for Wales are showing encouraging signs of growth year-on-year, which is obviously great news for hoteliers and regional tourism.

"Wales' National Parks, including Snowdonia and the Brecon Beacons, picturesque coastal towns of Portmeirion and Conwy, and the Isle of Anglesey, are no doubt helping fuel that rise.

"It's also great to see increased interest from the US – a particularly valuable market that presents a tremendous opportunity for hoteliers and regional tourism in general, given they tend to book their trip further in advance, are much less likely to cancel, stay longer and spend more when here."

North Wales has also been highlighted as one of the top best places to see across Europe by the Japanese Association of Travel Agents (JATA).

JATA suggested a circular route, beginning and ending at Conwy, taking in the four World Heritage Site Castles and the Snowdonia National Park. They are calling it Road of castles in a country of Wonderland.

Jim Jones, managing director of North Wales Tourism, said: "Two years ago we became part of 'Team Europe' promoting Conwy and North Wales to the Japanese as part of the most beautiful European town and village destinations. Since then we have attended trade shows, translated websites, promotional videos, information and itineraries, appointed a Japanese ambassador and hosted the powerhouse of Japanese tourism on a visit to North Wales last November.

"On the back of all this we have seen an increase of 84% in Japanese visitors coming to North Wales. We will be promoting this new exciting route for North Wales at one of the biggest Tourism expos in the world in September, and for the first time with support from VisitBritain and Visit Wales we will have a fully branded trade stand at the Expo, to promote Wales."

© Copyright 2017 Caernarfon & Denbigh Herald , All Rights Reserved., source Newspapers

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EBIT 2017 9,00 M
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Yield 2017 3,55%
P/E ratio 2017 14,23
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