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Portmeirion : High Street fashion taps into perfect pastels of Portmeirion

03/06/2015 | 02:09am US/Eastern

WELSH village Portmeirion has once again proved it is a magnet for the artistic and beautiful as it features in the latest campaign for British fashion designer Ted Baker.

The promotional video for their Spring/ Summer 2015 collection - entitled Pinch Me - has been filmed in the Italianinspired village, which was designed by Sir Clough Williams-Ellis between 1925 and 1975.

It showcases not only the latest classic fashion pieces, but also shows off the pastel-coloured architecture for which the village is famed - most notably from the 1960s spy drama The Prisoner.

The campaign for Pinch Me plays on the brooding mysteriousness Portmeirion is famed for, thanks to its most famous resident Patrick McGoohan's Number 6, and sees a handsome male model embarking on an adventure from the banks of the river Dwyryd through the lush woodland and into the colourful Mediterranean-influenced village.

But the quiet luxury of Portmeirion is not what it seems as something more sinister lurks underneath, and the very welldressed man attempts to escape from the stylishly dressed models who inhabit the stunning village, which has long been credited as being a huge influence on postmodern architecture in the late 20th century.

The tourist attraction is now under the control of a charitable trust, and incorporates an hotel and several self-catering cottages, as well as shops and restaurants. Attractions manager for Portmeirion Meurig Jones was pleased with the result of the Ted Baker video, and was more than relieved that the weather was perfect when the village was overtaken by 16 models and filming crew at the end of last summer.

He said: "Zoe Wassall, from Great Northern Locations, was looking for somewhere unusual for the campaign, so she came to Portmeirion and I showed her around the whole village - she spent a couple of days here, and not long afterwards they con-firmed they wanted to use the village.

"They filmed for six days with four models, two sets of twins. It was hard to get the gardeners to do any work!

"They used Collonade, Chantry Row, and they also used the Quayside and the swimming-pool - so we had to turn the heating back on for that."

Despite seeing Portmeirion every day, Mr Jones couldn't help but be impressed by the resulting video, as the crew were with their chosen location.

"We were very lucky with the weather as the shots look great," he added. "They shot in the town hall and the dome and it looks spectacular. For the pool scene they even built a platform so that the male models looked like they were walking on water."

The campaign is billed as "There's more to Ted than meets the eye", and the collection's use of bold hues and striking colour blocking matches that of the village itself, especially the impressively multi-coloured Chantry Row.

Ted Baker describes the collection in part as "fantasy meets reality with Ted's take on sports luxe, complete with metal hardwear, sequins and neoprene.

"Inky shades of navy and black are highlighted with pops of chartreuse, cobalt and orange that ensure a double take wherever you may wanderfi Proving there's more to Ted than meets the eye, his SS15 menswear collection is what daydreams are made of; a paradise of striking colour blocks and bold hues that capture the imagination."

The sign-off line in the SS15 collection description sums up the eerie nature of the campaign "So get lost with Ted this season and let your imagination run away with youfi you'll soon realise that all is not as it seams [sic]..."

As mysterious as the video is, it also chooses to keep its location a mystery too.

Mr Jones added: "In the credits it says it's filmed in an unusual corner of the world, so they actually haven't said where we are." Even the music, a bespoke track by Small Press Music, helps convey the unhinged nature of the spooky video.

The band use a mixture of traditional instruments and blend them with an electronic beat to achieve a sense of foreboding as the main protagonist attempts to escape the island.

Mr Jones said the recognition of Portmeirion as a destination for artists, musicians, designers and film crews is something its creator Williams-Ellis would be pleased with.

He added: "There's 85 years of history here but he didn't want it to become a museum, he wanted it to be used. I'm massively into my music and knew it would be somewhere musicians might like to come. So in 2010 we started doing some small concerts, and then from that a festival company asked us if we wanted to try having a festival in Portmeirion, and that's when Festival No6 was born.

"Also we have the 6k run on April 11, and The Prisoner Convention is also held here on April 17 and 18."

The Prisoner, 1967: Patrick McGoohan >and Nadia Gray in Portmeirion To watch the Ted Baker Portmeirion promo video, go to...

a mecca for artists It's not just Ted Baker that has extolled the beauty of the Italian-esque village on the coast of Gywnedd, Portmeirion has been chosen as the setting for many television shows and now has its very own festival - Festival No.6 - too.

Of course, the most famous of its many TV appearances was as The Village in the 1960s drama The Prisoner, starring Patrick McGoohan. Despite its beauty, Portmeirion acted as a prison for McGoohan's retired intelligence agent - knoonly as Number 6 - who taunted by a big omniptrying to extract informfrom the former spy.

The Sixties spy mystespawned many visits to Portmeirion by famous of the show, including Siouxsie and the Banshwho used the village as setting in their 1987 music video for The Passenger, Britpop band Supergrass filmed their video Alright there, and 1980s Channel 4 music magazine The Tube filmed there too. The Tube's host, Jools Holland, loved the village so much that when he built his London home studio, he modelled it on the Portmeirion style.

the Italian-inspired location has also doubled for the country too, including in the 1976 four-episode Doctor Who story entitled The Masque of ora, which was meant to be set sance Italy, and an episode of mith, in which the eponymous s Rimini. The town of e in the Cbeebies series z is shot in Portmeirion as well. September 2012 the village n the location for Festival No.6, has brought acts like Beck, New der, Manic Street Preachers and Pet Shop Boys to Gwynedd.

This year Bond girl and artist race Jones, pictured, will adline, alongside Scottish e-rockers Belle and Sebastian.

(c) 2015 ProQuest Information and Learning Company; All Rights Reserved.

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