PORTUCEL : Navigator offers 500 iPad mini in a worldwide campaign Press-Releases

Press  Release  -  30  June  2014  

Navigator, the world's best-selling premium office paper brand, is offering its consumers the chance to win one of 500 iPad minis (16 GB) in a worldwide promotion set to run simultaneously this year in more than 90 countries where Navigator is sold.

The promotion will run from 1 July to 31

December, and consumers wishing to take part just need to buy a ream of Navigator paper and then go to the website at www.navigator- paper.com and enter the code printed on the

back of each package, together with some personal data, in order to find out

whether their code is one of the 500 winning codes entitling them to a fabulous iPad

Mini.

This campaign has been designed to reward the loyalty of Navigator consumers around the world, who can win one of 500 iPad Minis (16 GB), one of the most highly coveted and sought after gadgets of the moment. Thanks to the worldwide scale of the Navigator brand, the campaign will be launched simultaneously in all the markets where the brand is sold over five continents, seeking to boost Navigator's image and awareness rating as a global brand, and also its association with cutting-edge technology, by giving away a prize with significant added value.

"Navigator is today recognized around the world as the leading premium brand in its segment. Every year we surprise the market with fresh technological innovations that respond to our consumers' needs, adding to the distinctive features that set Navigator apart from its competitors. The global dimension of this year's campaign and the value of the prize will further boost the brand's image and its benefits for

consumers: Performance, Innovation and Leadership", explained Ricardo Ferreira, the Navigator Brand Manager.

"For several years, all Navigator reams have had a unique code printed on the back of the package, and consumers can use this code from the 1st of July onwards to win one of the 500 iPad Minis (16 GB) we have to give away. Our Facebookpage will be one of the central platforms used to publicize the campaign, along with the brand's contact details data base, developed in previous campaigns, which will be used to send marketing emails to tens of thousands of consumers registered with us", added Ricardo Ferreira.

We should recall that since 2004 Navigator has rewarded its customers by running global campaigns, attracting

extraordinary levels of consumer involvement. Last year's campaign, offering 333 iPad

2s, attracted more than 2.4 million entries from around 1 million consumers in more than 100 countries around the world. This was a record number of participants, and this year's campaign aims to do even better, offering fresh surprises for Navigator consumers around the world with another tantalizing offer.

The Portucel Soporcel group is Portugal's second leading exporter, and the exporter generating the highest level of national value added. The Group accounts for approximately
1% of Portugal's GDP, around 3% of the country's total exports of goods, close to 8% of all containerized cargo and 7% of all containerized and conventional cargo exported through Portuguese ports.
In 2013, the Portucel Soporcel group achieved new records for paper sales and output, consolidating its position as Europe's leading manufacturer of uncoated woodfree (UWF) printing and writing paper. The Group exported products worth €1 215 million and its turnover rose to € 1 530.6 million.
The leading European manufacturer, and the sixth largest in the world, of uncoated woodfree (UWF) printing and writing paper, the Group is also Europe's top producer of BEKP (Bleached Eucalyptus Kraft Pulp), and the fifth largest in the world.
The Group has successfully pursued a strategy of innovation and development of its own brands, which today account for 62% of sales of manufactured products. Special mention should be made of the Navigator brand, the world's best-selling product in the premium office paper segment.
The Group's sales are made to 118 countries over five continents, with Europe and the United
States as the two main destinations.
As a vertically integrated forestry group with its own forestry research institute, it leads the world in the genetic improvement of the Eucalyptus globulus. It manages vast tracts of forest in Portugal certified under the international FSC and PEFC™ systems (FSC license C010852 and PEFC license 13-23-001), and boasts annual production capacity for 1.6 million tons of paper,
1.4 million tons of pulp (of which 1.1 million is integrated into paper) and power generation of
2.5 TWh, adding up to annual turnover approximately of approximately 1.5 billion euros.

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Thanks to recent investment in doubling the production capacity of its nurseries, the Group now operates one of Europe's largest nurseries for forestry plants, with annual production capacity of approximately 12 million certified plants of various species, ready for use in renewing Portugal's woodlands.
In keeping with its strategy of international expansion, the Group is currently investing in a major vertically integrated forestry project in Mozambique, set to culminate in the construction of a cellulose pulp mill, a capital project worth 2.3 billion dollars.
www.portucelsoporcel.com

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