PORTUCEL : Soporcel Group at DRUPA 2012 Press-Release
04/27/2012| 03:31pm US/Eastern
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Press Release - 27 April 2012
Europe's largest print media trade fair now in
15th year
Portucel Soporcel Group at DRUPA 2012
European market leader in uncoated paper for the printing
industry Group refines branding strategy, offering products
for the offset, pre-print and digital markets
The Portucel Soporcel group is set to make a
strong impression at DRUPA 2012, Europe's highest-profile
trade fair for the printing industry, running from 3 to 16
May in Dusseldorf, Germany.
The Group will occupy a stand with an area of more than
300m², displaying the brands which make it a top player in
the printing market. In addition to traditional offset and
pre-print papers, the Group will be at Drupa 2012 to showcase
the success achieved by its various brands in the digital
segment. Pride of place will go to Soporset, the
European market leader in uncoated printing paper and the
highest scoring brand in terms of perceived quality and
spontaneous awareness. Also on display will be Inaset,
Pioneer Graphic, Explorer Graphic and Target Plus, as well as
Navigator pre-print, all brands which have won respect in the
printing market for their quality standards.
Thanks to its standing as the world's largest print media
trade fair, DRUPA offers an excellent opportunity to
strengthen the leading commercial position enjoyed by the
Portucel Soporcel group in the demanding European market, and
to consolidate its presence in other markets to which it
exports its products.
Regarded as the leading fair of the print industry, DRUPA
takes place every four years, bringing together everyone from
manufacturers of printing equipment to suppliers of
consumables. This year's event will host some 2,000 companies
and brands of international standing, and will allow the
Portucel Soporcel group to boost its sales activities around
the world.
As befits a market leader, the Soporset brand will take
centre stage on the Group's stand. The brand's current
marketing concept, launched in 2011, uses avant-garde
concepts to highlight the link between superb performance,
the brand's core value, and technological and environmental
innovation. Soporset was the first paper brand to launch
pre-print products and is today marketed to more than 80
countries. It is also the best-selling premium brand in the
European printing industry.
The Inaset brand will once again focus its communication
strategy on its artistic credentials. Long regarded as
ideally suited for the visual arts, and especially for
painting, the brand will continue to make the link between
the artist painting his masterpiece and the printer using
Inaset paper to excel at his craft.
The Group's stand will also feature the Pioneer Graphic
range, launched on the market in 2004 and based on values
such as quality, high standards, flexibility, know-how and
whiteness, associated with a concept of "let your imagination
flow". Pioneer is a brand with pre-print and offset papers
and a range of original and sophisticated solutions that
respond to the specific needs of the printing industry.
The Group will also turn the spotlight on Explorer Graphic,
whose communication concept draws on the excitement of
adventure sports and travel, on the Target Plus range, which
features two distinct products, Target Plus pre-print and
Target Plus Offset, which use travel as their communication
concept, with the claim "you'll never forget a first class
print", and Navigator pre-print, where the communication
concept ties in with the importance of first impressions, for
success in business and for success in printing.
About the Portucel Soporcel group
The Portucel Soporcel Group is one of Portugal's strongest
players on the international stage.
The paper mill which started up in 2009 has had a significant
impact on the Portuguese economy, positioning the Group as
the leading European manufacturer of uncoated woodfree (UWF)
printing and writing paper and the 6th largest producer in
the world. This has placed Portugal at the top of the
European ranking of countries manufacturing this type of
paper. The Group is also Europe's leading manufacturer, and
the 6th largest in the world, of bleached
eucalyptus kraft pulp (BEKP). The Portucel Soporcel group is
one of Portugal's three leading exporters, and possibly the
exporter generating the most national value added. The Group
accounts for approximately 3% of Portuguese
visible exports and 9% of containerized and conventional
cargo exported through
Portuguese ports.
The Group currently boasts annual production capacity for 1.6
million tons of paper, 1.4 million tons of pulp (of which 1.1
million is integrated into paper) and power generation of 2.5
TWh, adding up to annual turnover approximately of
approximately 1.5 billion euros.
The Group has successfully pursued a strategy of innovation
and development of its own brands, which today account for
64% of sales of manufactured products. Special mention should
be made of the Navigator brand, the world's best-selling
product in the premium office paper segment.
The Group's sales are made to 119 countries over five
continents, with Europe and the
United States as the two main destinations.
www.portucelsoporcel.com
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