NEW YORK, NY / ACCESSWIRE / October 12, 2015 / SeeThruEquity, a leading independent equity research and corporate access firm focused on smallcap and microcap public companies, today announced it recently initiated coverage of Powerstorm Holdings, Inc. dba Powerstorm ESS (OTC: PSTO) with a Price Target of $0.42.

The report is available here: PSTO Initiation Report. SeeThruEquity is an approved equity research contributor on Thomson First Call, Capital IQ, FactSet, and Zack's. The report will be available on these platforms. The firm also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

Powerstorm Holdings, Inc, dba Powerstorm ESS, is a manufacturer of hybrid energy storage system that provides reliable off-grid solutions to developing areas as well as disaster recovery markets. Powerstorm ESS was formed in 2011 and its growth efforts have been focused primarily on the refinement of its business models, finalizing the design and development of two initial energy storage products: zeroXess and MESS.

"Powerstorm ESS faces competition on a global scale from numerous sources. With its current product concepts, the company is targeting a niche market?although one that is projected to generate significant growth in the near future. Powerstorm ESS combines its specially designed lithium-ion batteries, power electronics, and multiple energy inputs in a modular system that is remotely managed and controlled its soon to be IP protected software management system running in the cloud. Through this unique platform, PSTO looks to help solve the worldwide electricity deficit through the use of phone towers. We will keenly watch PSTO's progress with respect to its lithium technology over the near and mid-term," stated Ajay Tandon, CEO of SeeThruEquity. "We are initiating coverage with a 12-month price target of $0.42 per share."

Additional highlights from the report are as follows:

Cellular-generated demand for data bodes well for future of electricity generators

Driven by immense consumption of smartphones and the ensuing data they must use, those in the developing nations Powerstorm ESS will operate in will have a greater need for efficient and cost-effective sources of power. This is only projected to increase even further as the number of users accessing the Internet solely through mobile platforms such as their phone has increased remarkably in recent years. According to the IDC, the number of actual number of cell phones shipped worldwide increased 12.2% over the fiscal year 2014. With the company's nimble product line featuring two products that utilize efficient lithium-ion batteries, Powerstorm ESS is beginning production at just the right moment.

One-time gains and settlements

As the company burned through Cash during the past fiscal year, it experienced multiple one-time gains that should be noted for projections moving forward. Unable to pay its debts in the short-term, the company's lendor(s) eliminated some of Powerstorm ESS's debts, which the company recognized as a $14,025 gain on its Balance Sheet during 2014.

Increased PPE Expenditures

Powerstorm ESS projects that its current lease for its facility in California will increase 92% during August 2015, and will remain at that rate through the fiscal year 2021. While this figure is incorporated into the amount needed over the next twelve months, there is reinvestment risk, and the company will need to actually start generating revenues in order to exceed any possible rate increases.

A proponent of increased R&D, industry awareness

Powerstorm ESS has committed to creating a research and development facility where it can further the pace of electrical technology and properly train and mentor those in the regions it serves. Of course, the company will need to generate steady growth for a considerable time before this is possible?but the commitment and long-term strategy from Powerstorm ESS's management team is there. This commitment to corporate social responsibility is projected to help the company generate more capital, once it implements its business plan and mitigates its going-rate concern.

Please review important disclosures on our website at www.seethruequity.com.

About Powerstorm Holdings, Inc.

Powerstorm Holdings, Inc. dba Powerstorm ESS is a manufacturer of hybrid energy storage systems dedicated to the development of cost-effective, off-grid energy solutions in telecommunication and managed network service sectors. The company aims to provide these energy storage systems to rural communities and emerging markets worldwide, in order to meet growing demand for renewable, turn-key energy sources. The company is currently devising new and innovative power management and storage technologies, which will reduce energy costs and dependency on traditional energy sources while increasing product life, ease of expansion, product-sustainability, and scalability.

For more information visit www.powerstormess.com.

About SeeThruEquity

SeeThruEquity is an equity research and corporate access firm focused on companies with less than $1 billion in market capitalization. The research is not paid for and is unbiased. The company does not conduct any investment banking or commission based business. SeeThruEquity is approved to contribute its research to Thomson One Analytics (First Call), Capital IQ, FactSet, Zack's, and distribute its research to its database of opt-in investors. The company also contributes its estimates to Thomson Estimates, the leading estimates platform on Wall Street.

For more information visit www.seethruequity.com.

Contact:
Ajay Tandon
SeeThruEquity
info@seethruequity.com

SOURCE: SeeThruEquity