PRADA S.P.A. 
A NEW IMAGE FOR PRADA IN HANGZHOU, CHINA
Milan, December 9th, 2016 - Prada celebrates the reopening of its recently expanded and renovated store in Hangzhou, China, inside the prestigious Hangzhou Tower shopping mall, in the Xiacheng district.
The new store - located on the first floor - houses the men's collections in an area of 150 square metres and is united with the pre-existing store dedicated to the women's collections.
The store has a new, second entrance. Inside the mall, the façade is clad in black Marquinia marble with alternating shop windows and light boxes displaying the men's collections.
The first area, which continues on from the women's store, is defined by the signature black- and-white marble chequered flooring - a legacy of Prada identity worldwide - here reinterpreted in an original way through geometric-patterned carpeting.
The women's space is characterized by sitting areas furnished with Osvaldo Borsani's green and red velvet chairs, reproduced exclusively for Prada.
The men's leather goods and accessories area features deep green watercolour-painted canvas wall coverings and Alpine green marble display shelving.
The rooms for the men's ready-to-wear and footwear collections are distinguished by a number of elements such as air force blue walls, ebony flooring and colourful, geometric- patterned carpets. Intimate areas with elegant, colourful seating complete the atmosphere.
For further information:
Prada Press Office
Tel. +39.02.541921
e-mail:ufficio.stampa@prada.com
Prada S.p.A. published this content on 09 December 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 14 December 2016 16:35:35 UTC.
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