24 April 2012 - London, In recognition of the outstanding
contribution made by Premier Farnell
plc (LSE:pfl) towards the growth of its PIC32
Microcontrollers in 2011, Microchip has presented the
global multi-channel distributor with the Major
Contribution to PIC32 Microcontrollers Sales Growth Award.
Sales of Microchip's PIC32 microcontrollers and associated
development tools have grown consistently quarter on
quarter since introduction in Q4 2008, but growth in 2011
was stronger than previous years. Premier Farnell's
contribution has been instrumental towards the success of
the Microchip's 32-bit
product family on a global basis.
Premier Farnell offers a market leading range in
Microchip's MCU portfolio along with accompanying
supporting development kits and software. Through Premier
Farnell's global distribution network, over 5,000 stocked
products from Microchip can be ordered in bulk and are
available for next-day delivery, supported by discussion
forums and technical documents available via
Microchip's dedicated page on the element14
community. Local language websites and regional offices
ensure that Premier Farnell's customers across the world
receive excellent sales and technical support on all its
"Not only is this a testament to the excellent work done by
our global go to market teams but also a recognition of our
key strategic relationship with such leading
supplier," said Marianne Culver, Global Head of Product
Marketing and Supply Chain at Premier Farnell. "We will
continue to enhance the Premier Farnell value proposition
by continually developing and growing our already extensive
Microchip product portfolio to meet the evolving
requirements of our customers worldwide."
"Our PIC32 microcontrollers are enjoying strong sales
growth with many designs reaching volume production.
Microchip are delighted to recognise the major contribution
Premier Farnell have made to the success of these best in
class 32-bit microcontrollers," said Mike McGlade, Sales
Channel Manager, Microchip.
From left to right: Mike Buffham (Farnell element14), Mike
McGlade (Microchip), Richard Curtin (Farnell element14) and
Malcolm Campbell (Microchip).
About Premier Farnell
Premier Farnell plc
(LSE:pfl) is a global leader in high service distribution
of technology products and solutions for electronic system
design, maintenance and repair. Its differentiated
proposition includes 29 local language transactional
websites, and the critically important element14
Community for design engineers - an industry first (www.element14.com).
With sales last year of £990.8m and underlying profits of
£93.3m the Group distributes its comprehensive portfolio of
products and services throughout Europe, North America and
Asia Pacific, supported by a global supply chain of over
3,500 suppliers and an inventory profile developed to
anticipate and meet its customers' needs.
While global in scope, Premier Farnell recognises the
individual needs of each market and has continued to
internationalise its model accordingly. It trades locally
as Farnell element14 in Europe, Newark element14 in North
America and Farnell Newark in Brazil. Across Asia Pacific
the business trades as element14.
Operations in 35 different countries
Over 4,000 employees
Over 2 million customer contacts in 156
Supported by 3,500 leading suppliers
Over 400,000 products stocked with access to over
four million more on demand
Global leader in
legislation RoHS, WEEE, REACH
For more information visit the website at Premier Farnell.
For news updates from element14 visit:
Premier Farnell News Centre - www.premierfarnell.
Twitter - @element14news; @element14
YouTube - element14
Global Head of PR
Premier Farnell and Farnell
Tel: +44 (0) 20 7851 4145
PR Manager, Europe and Global
Premier Farnell and Farnell
Tel: +44 (0) 113 279 0101
Tel: +65 6671 8769
Tel: +001 (1) 773 907 5941