TARRYTOWN, N.Y. , June 30, 2014 /PRNewswire/ -- The approximately 44 million people in the U.S. who wear removable dental devices like retainers, mouthguards, clear braces and other removable braces now have a cleaning product they can trust.  After thorough review, the American Dental Association (ADA) Council on Scientific Affairs issued its Seal of Acceptance to Fresh Guard™ by Efferdent™ Soak for its safe and effective use in cleaning oral devices.
    

    
      More than 125 consultants, including members of the ADA's Council on Scientific Affairs and ADA staff scientists, review and declare oral care products safe, effective and worthy of the ADA Seal.  Fresh Guard™ Soak was awarded the Seal because of its effectiveness in removing stains without adversely affecting the dental appliance.
    

    
      In a survey conducted by Fresh Guard™ by Efferdent™, only 41 percent of consumers say they are confident about getting their dental devices completely clean and nearly all - a whopping 94 percent - don't know if what they are doing freshens, removes plaque or kills odor-causing bacteria on their devices.  Until now the most popular methods of cleaning oral care devices are a toothbrush and toothpaste, rinsing or soaking in water, mouthwash or brushing with water only. Fresh Guard™ Soak is specially formulated to clean mouth guards, retainers and clear braces to deliver a complete clean you can see, feel and smell.  It kills 99.9 percent of the odor-causing bacteria, removes build-up of mouth film and reduces yellowing and stains - all without causing damage to retainers, mouthguards and clear removable braces.
    

    
      "The ADA approved list of products helps consumers make informed decisions and dental professionals make informed recommendations, so we are honored that Fresh Guard™ by Efferdent™ Soak has been endorsed by such a prestigious organization," said Craig Rudner , Senior Brand Innovation Manager on Fresh Guard™ by Efferdent™.  "Three out of four dental professionals we recently surveyed agree there's a need for a new product specifically formulated to better clean removable dental devices, and Fresh Guard™ by Efferdent™ Soak does just that."
    

    
      The ADA Council on Scientific Affairs' Acceptance of Fresh Guard™ Soak is based on its finding that the product is effective for use in cleaning removable prostheses, when used as directed.
    

    
      Fresh Guard™ Soak by Efferdent™ is available now at drug, grocery, mass and other retailers nationwide. For more information, visit freshguardclean.com.
    

    
      About the Surveys

      The online consumer survey was conducted among a sample of 1,000 women between the ages of 18-49, including those who wear removable dental devices (50 percent) and those with a child who wears a removable dental device (50 percent).  The professional survey was conducted online among a sample of 250 dental professionals, including dentists and hygienists.
    

    
      About Fresh Guard™ by Efferdent™

      Fresh Guard™ by Efferdent™ products are specially designed to clean retainers, mouthguards, clear braces and other removable braces. They deliver a complete clean you can see, smell and feel without causing damage to the unique materials these devices are made of. Fresh Guard™ by Efferdent™ is available in Soak for a deep clean or Wipes for a quick and convenient clean on-the-go.
    

    
      About Prestige Brands Holdings, Inc.

      Prestige Brands Holdings, Inc. markets and distributes brand name over-the-counter and household cleaning products throughout the U.S., Canada , Australia , and certain other international markets. Core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor's® NightGuard® dental protector, the Little Remedies® and PediaCare® lines of pediatric over-the-counter products, Efferdent® denture care products, Luden's® throat drops, Dramamine® motion sickness treatment, BC® and Goody's® pain relievers, Beano® gas prevention, Debrox® earwax remover, and Gaviscon® antacid.
    

    
      SOURCE Prestige Brands Holdings, Inc.
    


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