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4-Traders Homepage  >  Equities  >  Nasdaq  >  Priceline Group Inc    PCLN

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PRICELINE.COM : Chooses Skyhook Location Engine To Enhance Its Hotel Negotiator App for Android

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01/31/2011 | 03:05pm CET

Skyhook, the world leader in location positioning, context and intelligence, today announced that Priceline.com (Nasdaq: PCLN), publisher of Hotel Negotiator - one of the most popular free travel apps for finding and booking hotel rooms - has integrated Skyhook's Location Engine in its Android app to augment the native location system in Android.

The Hotel Negotiator app for Android lets travelers use their Android devices to quickly find and book last-minute hotel rooms at up-to-the-minute current published prices. Or, for deeper discounts of up to 60%, they can bid on hotel rooms using priceline.com's Name Your Own Price® hotel service. Hotel rooms can be booked up until 11:00 p.m. ET on the night the room is needed. To get the free app, launch the market on any Android device and search for ?priceline.?

?Hotel Negotiator is designed for on-the-go travelers who need last-minute hotel rooms,? said John Caine, senior vice president of marketing at Priceline. ?In fact, early data showed that 35% of our mobile customers were within a mile of the hotel they eventually booked. Consequently, it's very important that travelers can trust the app to identify their current location quickly and accurately, and provide them with the best local lodging options. Skyhook provides that needed level of location accuracy and will allow us to build further enhancements into our Android app.?

Hotel Negotiator makes booking especially easy and convenient for travelers. Imagine being stuck on an overnight flight layover in a strange city. You're exhausted, the last thing you want to worry about is where to spend the night. Hotel Negotiator can help you locate and book a local top-rated hotel quickly and easily at the best price.

?Reliability and speed of a location result is critical for an app like Hotel Negotiator,? said Ted Morgan, founder and CEO of Skyhook. ?Skyhook technology enables Priceline's app users to know precisely where they are in a town and where their best hotel options are located. We believe the highly accurate location information provided by Skyhook will significantly enhance the overall experience and satisfaction among Hotel Negotiator app users.?

About Skyhook, Inc.

Skyhook is the worldwide leader in location positioning, context and intelligence. In 2003, Skyhook pioneered the development of the Wi-Fi Positioning System to provide precise and reliable location results in urban areas. Today, Skyhook's Core Engine provides positioning to tens of millions of consumer mobile devices and applications. For more information visit www.skyhookwireless.com.

About The Priceline Group of Companies

The Priceline Group of Companies (Nasdaq: PCLN) is a leader in global online hotel reservations, with approximately 61 million room nights booked in 2009. The Group is composed of four primary brands – Booking.com, priceline.com, Agoda.com and TravelJigsaw. The Priceline Group provides online travel services in 38 languages in 100 countries in Europe, North America, Asia, the Middle East and Africa.

Skyhook, Inc.
Beth Winkowski, 978-649-7189
beth@skyhookwireless.com
or
Priceline
Brian Ek, 203-299-8167
brian.ek@priceline.com


© Business Wire 2011
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Average target price 1 741 $
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