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PRICELINE GROUP INC (PCLN)

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PRICELINE.COM : Priceline Returns With Big Deal Days II Hotel Promotion

10/01/2010 | 09:30am US/Eastern
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NORWALK, Conn., Oct. 1 /PRNewswire/ -- You can't have too much of a good thing, according to priceline.com (Nasdaq: PCLN). Today, Priceline announced the launch of its Big Deal Days II Name Your Own Price® hotels promotion. This time around, the promotion is showcasing even bigger deals - up to 60% off published rates. Customers also can earn $50 Hotel Bonus Cash Coupons good toward future Name Your Own Price® hotel stays.

And, of course, there's priceline.com's Big Deal Hotel Price Guarantee. If a customer books a Priceline Name Your Own Price® hotel room and finds a better price any time up until the day before check-in, priceline.com will match that price, pay a $25 bounty and give the customer a $50 Priceline Vacation Package coupon.*

For full details on the Big Deal Days II Hotel Promotion, which runs until October 31, 2010, visit www.priceline.com/bigdealdays.

"Our original Big Deal Days was such a hit that we decided to bring it back, only this time we're featuring even bigger deals and more customer incentives," said priceline.com's Chief Marketing Officer, Brett Keller. "To help customers locate the best destinations for maximum savings, priceline.com is temporarily expanding its Winning Bids section to show the cities and neighborhoods where priceline.com Name Your Own Price® hotel customers have successfully bid up to 60% below published rates. This way, we're making it even easier for customers to get a great deal on their next hotel stay."

"We also want to encourage Big Deal Days II customers to come back and use our Name Your Own Price® hotel service again," added Keller. Customers who book an eligible Name Your Own Price® hotel stay during the Big Deal Days II promotion will receive a $50 Hotel Bonus Cash Coupon that can be used on a future Name Your Own Price® hotel booking.

Priceline.com is an industry leader in increasing savings for traveling consumers. In November 2007, priceline.com became the first major online travel agency to eliminate booking fees for all domestic and international airline tickets. Then, in July 2008, priceline.com became the first major online travel agency to slash booking fees on its published-price hotel rooms. Priceline.com also is known for being the only major online travel agency to offer a sunshine guarantee for its vacation packages in 2008 and is the only major online travel agency to offer hotel rooms, airline tickets and rental cars with the Name Your Own Price® service.

*Priceline's Big Deal Hotel Price Guarantee covers hotels of at least two stars or higher. The $50 Vacation Package coupon is being offered to customers with a valid U.S. billing address. The $25 bounty will be paid as a refund to the customer's credit card. For full details and restrictions, visit http://travela.priceline.com/promo/big_deal_guarantee.html.

About The Priceline Group of Companies

The Priceline Group of Companies (Nasdaq: PCLN) is a leader in global online hotel reservations, with approximately 61 million room nights booked in 2009. The Group is composed of four primary brands - Booking.com, priceline.com, Agoda.com and TravelJigsaw. The Priceline Group provides online travel services in 38 languages in 99 countries in Europe, North America, Asia, the Middle East and Africa.

Based in Amsterdam, Booking.com is a leading international online hotel reservation service operating in 89 countries in 37 languages. Booking.com offers its customers access to approximately 100,000 participating hotels worldwide.

In the U.S., priceline.com gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com.

Singapore-based Agoda.com is an Asian online hotel reservation service that offers hotel rooms around the world and is available in 30 languages. With headquarters in Manchester, UK, TravelJigsaw is a multinational car hire service, offering its reservation services in more than 4,000 locations in 80 countries. Customer support is provided in 20 languages.

SOURCE Priceline.com

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