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PRINCIPAL FIN : Watching Waistlines Means Healthier Bottom Line

09/21/2010 | 12:50pm US/Eastern

A new website from Principal Wellness Company gives employers and their employees a fresh approach to workplace wellness. The customized site, designed to keep individuals and organizations healthy, pulls together a wide range of information into one place for quick access to tools, videos and resources.

?It's no secret that healthy employees are more productive employees. That's why our comprehensive website empowers organizations to make a sustainable shift to a culture of wellness at work, supporting a healthy lifestyle among employees and their families,? said Lee Dukes, president of Principal Wellness Company, a subsidiary of the Principal Financial Group®. ?By using our site to address both personal and organizational challenges, we improve health with a goal of lowering health care costs and improving productivity for employers and their employees.?

Through the site, employers view the aggregate health trends within the entire employee population while their employees access a customized view of progress towards achieving their goals and earning employer-sponsored incentives. Each employee has a personal home page which automatically evolves to meet individual needs. Specific examples include:

  • Automated incentive tracking system
  • View of current and upcoming activities and events
  • Health content and education on a variety of topics
  • Interactive tools, videos and calculators
  • A wellness assessment

The website is just one component of a year-round approach to wellness. Based on a data-driven strategy, the Principal Year Round Wellness Program creates awareness and engages employees in activities throughout the year that can lead to reduced risks and better health. Through preventive screenings, education and one-on-one consultations, the program is designed to keep the healthy population healthy while encouraging those at risk to take action towards sustainable behavior change.

?Our year-round approach keeps employees engaged and encouraged while providing long-term results that have a positive outcome for the company's bottom line,? notes Dukes.

For more information, visit www.principal.com/wellness.

About the Principal Financial Group
The Principal Financial Group® (The Principal ®)1 is a leader in offering businesses, individuals and institutional clients a wide range of financial products and services, including retirement and investment services, life and health insurance, and banking through its diverse family of financial services companies. A member of the Fortune 500, the Principal Financial Group has $284.7 billion in assets under management2 and serves some 18.9 million customers worldwide from offices in Asia, Australia, Europe, Latin America and the United States. Principal Financial Group, Inc. is traded on the New York Stock Exchange under the ticker symbol PFG. For more information, visit www.principal.com.

1 "The Principal Financial Group" and ?The Principal? are registered service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.
2 As of June 30, 2010.

The Principal Financial Group
Joelle Kirchhoff, 515-246-4907
kirchhoff.joelle@principal.com


© Business Wire 2010
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