Procter & Gamble : P&G to sell soap brands Camay and Zest to Unilever
December 22, 2014 at 02:24 pm EST
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(Reuters) - Procter & Gamble Co (>> Procter & Gamble Co) said it would sell its soap brands Camay and Zest to Unilever Plc (>> Unilever plc) for an undisclosed amount to focus on its faster-growing brands.
(Reuters) - Procter & Gamble Co (>> Procter & Gamble Co) said it would sell its soap brands Camay and Zest to Unilever Plc (>> Unilever plc) for an undisclosed amount to focus on its faster-growing brands.
The deal includes the global sale of the Camay brand and the sale of the Zest brand outside of North America and the Caribbean, P&G said.
The company will also sell its Talisman facility in Mexico to Unilever. The facility has 170 employees.
P&G said in August that it would shed 80-100 slow-growing product lines to focus on about 80 brands, including Tide laundry detergents and Pampers diapers, which generate most of its revenue.
The Cincinnati-based company sold its Duracell battery business to Berkshire Hathaway Inc (>> Berkshire Hathaway Inc.) in November and its pet food business in Europe to Spectrum Brands Holdings Inc (>> Spectrum Brands Holdings, Inc.) in September.
P&G is also said to be exploring a sale of its Wella hair care unit, Reuters reported last month, citing sources.
The deal with Unilever is expected to close in the first half of 2015, P&G said.
P&G's shares were up slightly at $92.38 in afternoon trading on the New York Stock Exchange. Up to Friday's close, the stock had risen 13 percent this year.
(Reporting by Yashaswini Swamynathan in Bengaluru; Editing by Kirti Pandey)
Procter & Gamble Company is one of the world's leaders in producing and selling consumer products. Net sales break down by family of products as follows:
- care and hygiene products (38.3%): oral hygiene products (toothpastes, toothbrushes, mouthwashes, etc.; Crest, Oral-B, Scope brands, etc.), pharmaceutical products (Metamucil, Neurobion, Pepto Bismol, Vicks, etc.), toilet training pants (Luvs, Pampers), toilet papers and paper towels (Bounty, Charmin, Puffs), feminine protection products (Always, Always Discreet and Tampax), etc.;
- home care and laundry products (34.6%): dishwashing liquids, detergents, stain removers, fabric softeners, deodorizers, bleaches, etc. (Ariel, Downy, Gain, Tide Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, etc.);
- beauty products (18.3%): hair care products (shampoos, colorings, and cream rinses; Head & Shoulders, Herbal Essences, Pantene and Rejoice brands), body care (soaps, shower gels, deodorants, etc.; Camay, Zest, Secret, Old Spice) and cosmetics (make-up and facial care; Max Facto, Covergirl and Olay);
- shaving products (7.8%): blades, razors, batteries, etc. (Braun, Gillette and Venus brands);
- other (1%).
PROCTER & GAMBLE COMPANY 
