One in three Americans say they’re not saving enough for retirement, Prudential Financial, Inc., found in a recent study. To raise awareness of an issue that affects everyone, Prudential brought its second annual 4.01K Race for Retirement to America’s Stadium and the West Coast.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160915005918/en/

The Challenge: In addition to running or walking 4.01 kilometers, participants pledged to increase their retirement savings by 1 percent of their annual earnings.

   

WHAT:

Prudential 4.01K Race for Retirement

8 a.m. to 1 p.m. PDT, Saturday, Sept. 17, 2016 (race begins at 10 a.m.)

The Rose Bowl, 1001 Rose Bowl Drive, Pasadena, Calif., 91103

 

WHO:

NBA and Los Angeles Lakers legend A.C. Green, who partnered with Prudential to take on the 4.01K challenge and was on hand—with the Lakers Girls—to support participants at the Rose Bowl.

 

Guests also included California State Treasurer John Chiang, who announced the start of the race and popular recording artist and performer Jason Derulo.

 

And of course, 12,000 registered runners, walkers and movers who pledged to increase their retirement contributions through the 4.01K challenge. A festival followed the race and included interactive games to educate consumers on becoming retirement ready, food trucks and the concert by Jason Derulo. Attendees explored Prudential’s Challenge Lab and used arcade-like games at interactive tents that bring to life behavioral challenges that often disrupt our retirement and long term financial planning.

 

MEDIA
INFORMATION: 

Journalists are invited to attend the event.

Please RSVP via email to: john.chartier@prudential.com

 

Interview Opportunities:

• A.C. Green, Pro NBA champion and former Los Angeles Laker

• Christine Marcks, president, Prudential Retirement

• John Kalamarides, head of Institutional Investment Services, Prudential

• John Chiang, California State Treasurer

 

Multimedia:

• Download video and other multimedia of Saturday’s event

 

SOCIAL:

Please follow us on Twitter at @Prudential or using the hashtag #Run401K. We’ll also be posting updates at www.facebook.com/prudential, Prudential’s Facebook page, periscope.tv/Prudential

 

ADDITIONAL:

By participating in the Prudential 4.01K Race for Retirement, participants can help take on the Retirement Challenge. Even non-participants can get a better understanding of what might be keeping them planning their financial futures through Prudential’s Challenge Lab.

 

For more information and to see a recap of the race, please visit Run401K.com

 

Prudential Financial, Inc. (NYSE:PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.