Prudential Investments has launched the Prudential Long-Short Equity Fund (NASDAQ:PLHAX), a fund that offers investors the opportunity to invest in equity securities with the potential to generate capital appreciation at a lower level of volatility over a full market cycle. It also enables investors to diversify beyond long-only strategies. Prudential Investments is the mutual fund business of Prudential Financial, Inc. (NYSE:PRU).

The fund uses long and short positions within the full spectrum of U.S. equity market capitalization. The fund’s managers seek to add value by selecting attractive long positions, while having the flexibility to short sell securities they view as unfavorable. In addition, they can adjust the fund’s net long market exposure to take advantage of market conditions.

“With this new fund, our goal is to provide investors with growth potential from their equity investments, while seeking less volatile return patterns,” said Stuart Parker, president of Prudential Investments.

The fund is managed by a team from Quantitative Management Associates (QMA), including Peter Xu, Stacie Mintz and Devang Gambhirwala, who average 22 years of investment experience. With more than a decade of experience managing long-short equity portfolios, QMA has deep expertise in applying adaptive models to an array of investment and asset allocation strategies, including long-only, active extension, market neutral and alternatives strategies.

“In this fund, we are building on what we already do well,” said Stacie Mintz, a managing director and portfolio manager at QMA. “The strategy combines our active, bottom-up stock selection approach with insights from our asset allocation team to create a flexible portfolio designed to help investors in volatile markets.”

The fund is available in the following share classes: A: PLHAX, C: PLHCX and Z: PLHZX.

Prudential Investments offers a range of open- and closed-end funds. Please visit http://www.prudentialfunds.com for more information.

QMA, an asset management business of Prudential Financial, had more than $111 billion in assets under management as of March 31, 2014. The business manages equity and asset allocation portfolios for institutional pension plans, endowments, foundations, and subadvisory accounts for other financial services companies.

Prudential Financial, Inc. (NYSE:PRU), a financial services leader, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit http://www.news.prudential.com/.

Mutual fund investing involves risk. Some mutual funds have more risk than others. The investment return and principal value will fluctuate, and shares, when sold, may be worth more or less than the original cost, and it is possible to lose money. There is no guarantee a fund’s objectives will be achieved. The fund may invest in equity and equity-related securities, where the value of a particular security could go down resulting in a loss of money, including small and mid-cap securities, which may be subject to more erratic market movements than large-cap stocks, and large-cap stocks, which may go in and out of favor based on market and economic conditions. The fund may engage substantially in short sales, which involve costs and the risk of potentially unlimited losses. The risks associated with each fund are explained more fully in the fund’s prospectus. Diversification does not assure a profit or protect against loss in declining markets.

Consider a fund’s investment objectives, risks, charges, and expenses carefully before investing. The prospectus and summary prospectus contain this and other information about the fund. Read the prospectus and summary prospectus carefully before investing.

Class Z shares are available to institutional investors through certain retirement, mutual fund wrap and asset allocation programs, and to institutions at an investment minimum of $5,000,000. Performance by share class may vary. Other share classes, which contain either a sales load or a contingent deferred sales charge, are also available. These expenses could lower total fund return. Please see the prospectus for additional information about fees, expenses and investor eligibility requirements.

Mutual funds are distributed by Prudential Investment Management Services LLC (PIMS), member SIPC. Quantitative Management Associates LLC (QMA) is a wholly owned subsidiary of PIM. PIMS and PIM are Prudential Financial companies. © 2014 Prudential Financial, Inc. and its related entities. Prudential Investments LLC, Prudential, the Prudential logo, Bring Your Challenges, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.

0263186-00002-00