Creating a culture that values saving for retirement

With this week being National Save for Retirement Week, retirement experts are reminding Americans that they can-and must-do more to save for a successful retirement, which could last 30-plus years, according to Bruce Ferris, president of Prudential Annuities Distributors. "It is through education and innovation that we will create a culture that values saving for retirement," he says.

"Americans must take responsibility for funding their own retirement but be aware that their current savings pace may be inefficient," says Ferris. "And they need help, not only from government policymakers who must ensure that retirement plans remain attractive, but also from the financial services industry, which must continue to innovate to make retirement planning understandable and retirement saving attainable."

According to the Center for Retirement Research at Boston College, if Americans can start saving earlier  (at age 25 rather than 35, for example)-and work just a little bit longer (until age 70 rather than 65), they can dramatically reduce the percentage of their pay they need to save for retirement.

Want more information? Read Ferris's Op-Ed and our recent white paper. Want to speak with Bruce? Contact Lisa Bennett.

Investors should consider the features of the contract and the underlying portfolios' investment objectives, policies, management, risks, charges and expenses carefully before investing. This and other important information is contained in the prospectus, which can be obtained from your financial professional. Please read the prospectus carefully before investing.

Variable annuities are issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ (main office) and distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential Annuities is a business of Prudential Financial, Inc. Annuity contracts contain exclusions, limitations, reductions of benefits, and terms for keeping them in force. Your licensed financial professional can provide you with complete details.

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