Hong Kong Exchanges and Clearing Limited, The Stock Exchange of Hong Kong Limited and the Singapore Exchange Securities Trading Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss however arising from or in reliance upon the whole or any part of the contents of this announcement.

(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378) OVERSEAS REGULATORY ANNOUNCEMENT NOTIFICATION OF TRANSACTIONS BY DIRECTOR/PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY (PDMRs)

This announcement is made in accordance with the requirements of DTR 3.1.4R(1)(a).
Prudential plc (the "Company") was notified on 7 April 2014 that Ms A Schroeder, a non-executive director of the Company, purchased 250 American Depository Receipts (ADRs) in the Company at US$43.74 per ADR on 7 April 2014 in New York.
Following the transaction, Ms Schroeder has a holding of 1,250 ADRs, representing 2,500 ordinary shares of
5p each in the Company, and less than 0.0001% of the issued share capital of the Company.

Additional Information

Prudential plc ADRs are issued at a ratio of 1 ADR being equal to 2 Prudential plc ordinary shares of 5p each.
Prudential plc is not affiliated in any manner with Prudential Financial Inc, a company whose principal place of business is in the United States of America.

Name of contact and telephone number for queries:

Angela Zeng, Company Secretarial Assistant, +44 20 7548 3943

Name of duly authorised officer of issuer responsible for making notification:

Stefan Bort, Deputy Group Secretary, +44 20 7548 2115
8 April 2014, London

As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive), Nicolaos Andreas Nicandrou ACA,

Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock, Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA, Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP,

The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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