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(Incorporated and registered in England and Wales under the number 01397169)

(Stock code: 2378) OVERSEAS REGULATORY ANNOUNCEMENT NOTIFICATION OF INTERESTS OF DIRECTORS / PDMRS AND CONNECTED PERSONS The Prudential Group Share Incentive Plan

The Prudential Group Share Incentive Plan (the "Plan") is an HMRC approved share incentive plan available to all eligible employees including persons discharging managerial responsibilities (PDMRs). Each month the Plan Trustee invests participants' contributions in the ordinary shares of the Company at the prevailing market price, which are held in the Plan Trust in accordance with the Plan Rules.
The Company was advised on 8 May 2014 of the following purchases on behalf of:

PDMR

Shares

Purchased

Share Price

Total holding and total percentage holding following notification

T Thiam

12

£13.895

1,064,284 (0.042%)

P-O Bouée

12

£13.895

80,698 (0.003%)

J Hunt

11

£13.895

85,992 (0.003%)

M McLintock

12

£13.895

512,275 (0.020%)

N Nicandrou

14

£13.895

402,806 (0.016%)

M Coltman

12

£13.895

143,668 (0.006%)

J Foley

12

£13.895

360,261 (0.014%)

P Goerke

12

£13.895

154,774 (0.006%)

J Murray

12

£13.895

58,036 (0.002%)

Additional information

Prudential plc is not affiliated in any manner with Prudential Financial Inc., a company whose principal place of
business is in the United States of America.

Contact

Angela Zeng, Company Secretarial Assistant, +44 20 7548 3943
Stefan Bort, Deputy Group Secretary, +44 20 7548 2115

Date of notification

9 May 2014
As at the date of this announcement, the Board of Directors of Prudential plc comprises:

Chairman

Paul Victor Falzon Sant Manduca

Executive Directors

Cheick Tidjane Thiam (Group Chief Executive), Nicolaos Andreas Nicandrou ACA,
Pierre-Olivier Marie Georges Bouée, Jacqueline Hunt, Michael George Alexander McLintock,
Barry Lee Stowe and Michael Andrew Wells

Independent Non-executive Directors

Sir Howard John Davies, Ann Frances Godbehere FCGA, Alexander Dewar Kerr Johnston CMG FCA,
Kaikhushru Shiavax Nargolwala FCA, Anthony John Liddell Nightingale CMG SBS JP,
The Hon. Philip John Remnant CBE ACA, Alice Davey Schroeder and Lord Andrew Turnbull KCB CVO

* For identification purposes

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