Kyle Priest is the new chief strategy and marketing officer for TeleTech Holdings, which provides a customer experience, engagement and growth technology solution.
In his new role he will oversee strategy, demand generation, sales enablement, offer management and corporate marketing and serve on the company's executive committee, according to a press release.
Priest comes into the role after serving as a leader for SapientRazorfish (formerly Razorfish), serving on the leadership team as the SVP, growth alliances and managing director of Razorfish's commerce business.
"Businesses across the globe are having an epiphany. Experiences matter. Customers expect simple, fluid experiences across every brand interaction point and if they don't get it, they are gone in the swipe of a digital screen," Ken Tuchman, chairman and CEO of TeleTech, said in a statement. "Kyle understands how digital customers think and behave. He is passionate about what we do best -- customer engagement -- and we are thrilled to have him joining the team."
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