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4-Traders Homepage  >  Equities  >  Euronext Paris  >  Publicis Groupe    PUB   FR0000130577

PUBLICIS GROUPE (PUB)
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Publicis Groupe : Mercedes Awards International Ad Contract to Publicis

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02/13/2018 | 05:13pm CET
   By Nathan Allen 
 

Mercedes-Benz has chosen France's Publicis Groupe SA (>> Publicis Groupe) as its new "international network agency," responsible for managing a shakeup of the car maker's marketing strategy, the company said Tuesday.

The luxury-car unit of Daimler AG (>> Daimler) said the agreement would help it develop a more consistent look for the Mercedes-Benz brand across different markets.

Publicis will also work on increasing the coordination between centrally produced marketing campaigns and local-digital ads, according to a release from Mercedes.

The advertising group will set up a new agency in Berlin that will be called Publicis Emil, catering specifically to the company's needs and requirements, Mercedes said.

Write to Nathan Allen at [email protected]

Stocks mentioned in the article : Publicis Groupe, Daimler
Valeurs citées dans l'article
ChangeLast1st jan.
DAIMLER -0.55% 70.62 Delayed Quote.1.60%
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2017WPP Is An Income Stock 
Financials (€)
Sales 2018 9 603 M
EBIT 2018 1 516 M
Net income 2018 1 017 M
Debt 2018 301 M
Yield 2018 3,43%
P/E ratio 2018 13,75
P/E ratio 2019 12,94
EV / Sales 2018 1,50x
EV / Sales 2019 1,39x
Capitalization 14 142 M
Chart PUBLICIS GROUPE
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Publicis Groupe Technical Analysis Chart | PUB | FR0000130577 | 4-Traders
Technical analysis trends PUBLICIS GROUPE
Short TermMid-TermLong Term
TrendsBullishBullishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 26
Average target price 67,2 €
Spread / Average Target 9,4%
EPS Revisions
Managers
NameTitle
Arthur Sadoun Chairman-Management Board & CEO
Agathe Bousquet President
Maurice Lévy Chairman-Supervisory Board
Jean-Michael Etienne Chief Financial Officer & Executive Vice President
Michel Cicurel Member-Supervisory Board
Sector and Competitors
1st jan.Capitalization (M$)
PUBLICIS GROUPE10.15%17 433
WPP GROUP5.29%25 431
OMNICOM GROUP13.66%18 148
NIELSEN HOLDINGS PLC-9.40%11 996
INTERPUBLIC GROUP21.48%9 843
JCDECAUX-1.86%8 674