Del Webb teams with Chevrolet to showcase Volt electric
FLORENCE, AZ - November 3, 2011 - The nation's leading
builder of homes for people 55+ is teaming up with Chevrolet
to showcase its new electric vehicle, the Volt. Valley
residents can test drive the Volt at Del Webb's Sun City
Anthem at Merrill Ranch community from 3 to 6 p.m., Thursday,
This is the only special Volt test drive event that Chevy is
hosting in the Valley. Food and beverages will be available
at no cost for participants. The event will be at the Sun
City Anthem Union Center, 3855 N. Sun City Boulevard, in
"The baby boomer market is trending to more energy efficient
options because these consumers see the short and long-term
economic savings, as well as the benefit to sustaining our
environment," said Graham Epperson, Vice President of Sales
for PulteGroup in Arizona.
"Del Webb's experience has found that this large, green
boomer segment is often more demanding of quality in the
products and services they buy. Other third-party data has
validated our findings that the tendency to buy
environmentally safe brands correlates directly with age,
with mature consumers even more likely to be green."
Del Webb, which offers solar and energy efficient homes at
its Sun City new home communities in the Valley, is offering
the public the unique opportunity to learn more about the
Volt from experts and drive one of the new cars by visiting
Sun City Anthem by Del Webb. Del Webb representatives also
will be on hand to discuss the solar and enhanced green
technologies in Del Webb homes.
"By including more eco-friendly standard features in our
homes we are responding to Baby Boomers' desires both to be
green and to reduce the overall operational costs of their
homes," Epperson said, adding that Del Webb offers homes that
save consumers 50 to 79 percent off their energy bills
compared to typical new built homes.
"Volt owners tend to be early adopters in the market who
are looking for technology solutions that enhance today's
active lifestyle," said Cristi Landy, Chevrolet Volt
marketing director. "The Volt is ideal for those
navigating the suburban/urban streets in the Valley as it is
an electric vehicle with extended range."
A national survey conducted by Del Webb found that Boomers
are willing to invest significantly in green technology. In
fact, 54 percent said they had interest in purchasing an
electric vehicle. Nearly 87 percent of Boomers reported that
they considered investing in green technology that would
reduce their utility bills to be very or extremely important.
Their interest isn't exclusively in cost savings but also in
Founded in Detroit in 1911, Chevrolet celebrates its
centennial as a global automotive brand with annual sales of
about 4.25 million vehicles in more than 140 countries.
Chevrolet provides consumers with fuel-efficient, safe and
reliable vehicles that deliver high quality, expressive
design, spirited performance and value. The Chevrolet
portfolio includes iconic performance cars such as Corvette
and Camaro; dependable, long-lasting pickups and SUVs such as
Silverado and Suburban; and award-winning passenger cars and
crossovers such as Sonic, Cruze, Malibu, Equinox and
Traverse. Chevrolet also offers "gas-friendly solutions
including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway
while Volt offers 35 miles of electric, gasoline-free driving
and an additional 344 miles of extended gasoline range,
according to EPA estimates. Most new Chevrolet models offer
OnStar safety, security and convenience technologies
including OnStar Hands-Free Calling, Automatic Crash Response
and Stolen Vehicle Slowdown.
About Del Webb
Del Webb, a PulteGroup brand, pioneered active adult
retirement communities and has been the leading builder of
developments for people 55+ since 1960. By building quality
homes and communities that help active adults optimize their
next phase in life, Del Webb's amenities and programs enable
homeowners to easily engage creatively, socially,
athletically and intellectually. In concert with Baby Boomer
residents, the brand is continually redefining retirement and
retirement living. Del Webb communities have grown to include
more than 50 communities currently open for new home sales.
For more information on Del Webb, visit www.delwebb.com. To
learn more about how to plan a smart future, check out
financial tools at delwebb.com/value.
For more information about PulteGroup, Inc.media.pultegroup.com; www.pulte.com; www.centex.com; www.delwebb.com.