Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH],
today announced the Fall 2017 CALVIN KLEIN 205W39NYC
global multi-media advertising campaign. The campaign features the debut CALVIN
KLEIN 205W39NYC collection by Chief Creative Officer Raf Simons.
This Smart News Release features multimedia. View the full release here:
FALL 2017 CALVIN KLEIN 205W39NYC GLOBAL ADVERTISING CAMPAIGN (Photo: © 2017 Willy Vanderperre)
Shot by photographer Willy Vanderperre, the visually striking
campaign presents a cast of 22 models shot against a series of
billboards that feature images from last season’s CALVIN KLEIN:
American Classics campaign. The billboards of the previous campaign –
which include works by artist Andy Warhol – were erected in the
California desert in the days leading up to the shoot. The campaign is a
study in art and artifice, of the real and the imagined, the mannered
world of high fashion combined with a sense of the everyday. Ultimately,
the campaign explores the cinematic and romantic outsider’s view of
America, something of a dream world that has become concrete for Chief
Creative Officer Raf Simons and Creative Director Pieter Mulier.
With over 850 million impressions planned across 22 global markets with
an integrated media mix, this campaign will deliver on the continued
evolution of CALVIN KLEIN under Simons. The brand will be featured
extensively in fashion and lifestyle publications around the world
during September’s fashion-focused issues. The re-appropriation of the
successful American Classics campaign will come to life in large
format and high impact outdoor in key locations such as New York, Paris,
Brussels, China, Korea and Hong Kong.
The Fall 2017 CALVIN KLEIN 205W39NYC collection featured in the
campaign is a mix of marching band uniforms, plastic coated protection,
power broker tailoring, antique handcrafted quilting, workwear, and
western wear. The line also includes the introduction of CALVIN
KLEIN JEANS ESTABLISHED 1978, a new designer denim line that
will be housed under the CALVIN KLEIN 205W39NYC business. Pieces
throughout the line are emblazoned with an exclusive patch that features
a silhouette inspired by the iconic Richard Avedon image taken of
actress Brooke Shields for Calvin Klein Jeans in 1981. The
memorable campaign image debuted shortly after the launch of the Calvin
Klein Jeans brand and the concept of designer jeans – in this way, CALVIN
KLEIN JEANS ESTABLISHED 1978 celebrates both the history of the
brand and its future.
Calvin Klein is a global lifestyle brand that exemplifies bold,
progressive ideals and a seductive, and often minimal, aesthetic. We
seek to thrill and inspire our audience while using provocative imagery
and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz,
we have built our reputation as a leader in American fashion through our
clean aesthetic and innovative designs. Global retail sales of Calvin
Klein brand products exceeded $8 billion in 2015 and were
distributed in [over] 110 countries. Calvin Klein employs over 10,000
associates globally. We were acquired by PVH Corp. in 2003.
With a history going back over 130 years, PVH Corp. has excelled at
growing brands and businesses with rich American heritages, becoming one
of the largest apparel companies in the world. We have over 30,000
associates operating in over 40 countries with over $8 billion in
revenues. We own the iconic Calvin Klein, Tommy
Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in
perpetuity from Speedo International, Ltd.
EDITORIAL CREDIT: CALVIN KLEIN 205W39NYC
IMAGE CREDITS: © 2017 Willy Vanderperre
SOCIAL MEDIA: facebook.com/calvinklein;
brand handle: @calvinklein
View source version on businesswire.com: http://www.businesswire.com/news/home/20170724005416/en/