Corp. [NYSE:PVH], the owner of the Van Heusen brand, today
announced the launch of the Van Heusen men’s dress shirt designed
with MagnaClickTM adaptive technology from MagnaReady
LLC that eliminates traditional buttons. Shirts will be available this
fall at select retailers, including Belk, JCPenney and Kohl’s, both in
stores and online, as well as on Amazon.com. This marks the first time
these major retailers will carry adaptive clothing in stores.
Hidden inside the front placket and cuffs of the dress shirt are
powerful magnets that connect together to ensure a secure closure
leveraging stress free technology by MagnaReady LLC. Decorative buttons
grace the shirt where functioning buttons would ordinarily appear for an
authentic, crisp professional appearance. The high quality dress shirts
are wrinkle free, stain resistant and designed with barrel cuffs.
“We are extremely proud to launch the Van Heusen dress shirt
featuring MagnaClickTM technology,” said David Sirkin,
President, The Dress Furnishings Group at PVH Corp. “We believe this is
a game-changing product that offers a stylish, high quality solution for
consumers with limited dexterity or those seeking an alternative to
“I am overjoyed to know that our technology will provide an adaptive
solution for so many people thanks to our partnership with PVH for Van
Heusen dress shirts,” said Maura Horton, CEO of MagnaReady LLC.
“This is truly a major milestone for retailers to carry adaptive
clothing at national chains and help this underserved market.”
About PVH Corp.
With a history going back over 130 years, PVH has excelled at growing
brands and businesses with rich American heritages, becoming one of the
largest apparel companies in the world. We have over 30,000 associates
operating in over 40 countries and over $8 billion in annual
revenues. We own the iconic Calvin Klein, Tommy
Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands
and market a variety of goods under these and other nationally and
internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean
in perpetuity from Speedo International, Limited.
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