Qatar Navigation Q S C : Milaha Biggest Winner at MENA Brand Awards Event
June 15, 2014 at 11:02 am EDT
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Milaha Biggest Winner at MENA Brand Awards Event
15th June 2014
Milaha, and its brand agency Bellwether, were the biggest winners at the inaugural 2014 Transform MENA awards at a gala dinner held in Dubai's JW Marriott Marquis hotel last week. Milaha took home four awards, by far the most by any company, including the prestigious "Best overall visual identity". Bellwether won seven awards for its work on Milaha as well as other brands.
The awards have celebrated outstanding strategic rebranding in Europe for five years, but 2014 saw the awards launch globally to recognise work done by Middle Eastern and North African agencies and companies.
The awards recognised best practices in brand development with specific focus on strategy, design and implementation for existing and new brands. In partnership with Bellwether Brands, Milaha was awarded three golden butterfly trophies including 'Best overall visual identity,' 'Best creative strategy,' and 'Best visual identity for the industrial sector'. The awards recognized the strategic rebrand of Qatar Navigation to Milaha, and the creation of a brand strategy and logo that represented Milaha's global ambitions. Milaha also received a bronze butterfly trophy for "Best internal communication during a rebrand" for its work in rallying colleagues within the organization behind the new brand.
Milaha's Chairman and Managing Director, H.E. Sheikh Ali bin Jassim Al-Thani, said "We are honored to receive this great recognition. I want to commend the efforts of our colleagues and partners who turned our ambitious vision into a visual identity behind which the entire group has rallied. The Milaha brand was created to be more responsive to dynamic, global markets, and to bring together our many capabilities and services with the aim of truly becoming a partner of choice to our customers. We set a course for renewed growth and it was only fitting that the company, and everyone in it, had a renewed identity."
HE Sheikh Ali further added: "It is truly a welcome recognition to be in the company of so many of many of the region's best known brands. It serves to authenticate the vision of the rebranding, brand positioning and brand transformation that Milaha undertook."
Besides Milaha, other gold winners included du, Toyota (Al Futtaim Motors), Intel, Emirates RE, Mubadala, Abu Dhabi Commercial Bank and Dubai Airports.
Qatar Navigation QPSC is a Qatar-based public shareholding maritime and logistics company, which provides integrated transport and supply chain solutions. The Company, along with its subsidiaries, is engaged primarily in marine transport, acting as agent to foreign shipping lines, offshore services, sale of heavy vehicles, ship repair, fabrication and installation of offshore structures, land transport, chartering of vessels, real estate, investment in listed and unlisted securities, trading of aggregates, building materials and the operation of a travel agency. It is organized into the following business segments: Milaha Capital, Milaha Maritime and Logistics, Milaha Offshore, Milaha Trading, Milaha Gas and Petrochem and Milaha Corporate. Its subsidiaries include: Qatar Shipping Co QSC, Halul Offshore Services Co WLL, Macgregor Qatar Navigation Co WLL, Peninsula LNG Transport No 2 Ltd and Iraq Qatar Transport and Shipping Services Co Ltd, among others.
QATAR NAVIGATION Q.P.S.C. 
