Qlik® (NASDAQ: QLIK), a leader in data discovery, today announced that COOK, the high-quality frozen ready-meals manufacturer and retailer, has selected QlikView® to provide insight into customer buying trends, inventory, and margins during the festive period. The QlikView Christmas Stock Tracker App, developed with the help of Qlik partner Informance, will enable COOK’s food, production, and retail teams to make key decisions by providing them with timely and relevant information about inventory and stock,enabling them to better anticipate demand and advise production teams.

As COOK is both a retailer and manufacturer, keeping a close eye on the relationship between sales and stock is crucial to the company’s success. Stock that is selling well needs to be scheduled for production, while surplus stock needs discounting. Whereas the company had previously relied on spreadsheets, meaning that making these decisions could take days, QlikView provides COOK with complete visibility across the business as a whole, pulling in data stored in its enterprise resource planning system and enabling them to take immediate action. Staff are now able to see how the Christmas range of products are selling against targets and assess day to day stock levels, whether stock is in the right place in the storage chain and if stores are ordering correctly. The application is also used by the managing director to provide an overview of the company’s operations.

In addition to the Christmas Stock Tracker App, COOK plans to expand the use of QlikView across the business. The next step will be the introduction of a number of manufacturing-specific QlikView dashboards that will be implemented to support COOK’s long-term IT strategy.

Jeff Turner, head of IT for COOK says: “As all of the products we sell are prepared by hand in our kitchen, it’s vital that we’re able to effectively manage our stock. QlikView has provided us with the ability to make incredibly timely decisions about production during one of our key trading periods. It has been a massive leap for the company and we can see no shortage of opportunities for the future.”

Sean Farrington, RVP Northern Europe & MD UK & Ireland at Qlik, concludes, “We’re delighted to see that the platform is giving multiple teams at COOK access to data and allowing them to make strategic stock decisions in a timely fashion. QlikView was designed on the premise that data is for everyone, not just the IT department, so we’re thrilled that COOK has been able to benefit from this approach during the busy festive period.”

About COOK

COOK Trading Ltd is a manufacturer of high-quality, ready-meals and puddings which are hand-prepared in its kitchen in Kent and sold through its 78 own branded shops, website and independent retailers with COOK concessions. To support its multi-channel shopping model COOK has its own interactive website where customers can place orders for home delivery. It also has its own distribution fleet to move products to various sales outlets.

About Qlik

Qlik (NASDAQ: QLIK) is a leader in data discovery delivering intuitive solutions for self-service data visualization and guided analytics. Approximately 33,000 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik has offices around the world with more than 1700 partners covering more than 100 countries.

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