Qlik® (NASDAQ: QLIK), a leader in visual analytics, today announced that performance marketing and data intelligence company, Hyphen, has chosen Qlik® Sense to help the company deliver better digital marketing strategies for their clients and enable smarter and quicker decision-making within the business.

Hyphen is a fast-growing UK business with global clients, who they assist in navigating the increasingly complex digital marketing environment. It offers performance marketing technology, data intelligence and consultancy to brand marketers on how they can optimize spend and activity across multiple devices and platforms. Hyphen clients, such as Hailo, who match taxis to passengers through their mobile phone application, rely on these insights in order to inform their digital marketing strategy and understand their performance across different geographies and devices.

In a changing marketplace, where some Internet-based companies rely on the success of their marketing strategies for the overall health of the business, Hyphen wanted to help clients harness their vast amounts of data and also provide razor-sharp insight into their campaigns.

When setting up the company, Hyphen realized that it would be key for their ETL platform to efficiently integrate with as many data points as possible in order to deliver the best results. With these integrations in place, Hyphen worked with leading Qlik partner Differentia Consulting to implement Qlik Sense for a flexible platform that can visualize and allow users to interrogate business data. For example, Qlik Sense allows Hyphen to help quickly identify where potential key customer target areas are for clients by building a picture of user-bases who share marketing collateral on their own social media channels. Whereas previously obtaining this insight would have taken the company days, with Qlik Sense it only takes them minutes. By using Qlik Sense, Hyphen is able to help clients increase traffic to their applications and lift their clients’ businesses to the stage where they are able to grow their user base organically.

Furthermore, several Hyphen clients are also given Qlik Sense logins and are encouraged to self-serve. This direct access to a secure cloud-based environment to analyze data means that Hyphen is providing clients with immediate access to detailed analysis as well as automated calculation of all key performance indicators. As a result, clients are also able to view historical data, spot more trends, and identify new marketing and business opportunities.

“Feeling confident enough to put data in the hands of our clients is testament to how user-friendly Qlik Sense is. You don’t need to be a data-scientist to use it,” said Rory Miller-Cheevers, managing director of Hyphen. “We’re able to use it to show data to anyone from financial directors to those in brand marketing backgrounds and highlight the real impact that optimizing their marketing activity and using their data effectively can have on their business. Rather than having disparate spreadsheets that allow us to answer one question, we use Qlik Sense to organize data in such a way that we can quickly answer all of our client’s questions. Plus, Qlik Sense has enabled us to increase the capacity of our team by 50% and gives us time to explore new business possibilities for our clients.”

“This is an exciting time for the marketing industry as businesses grow more sophisticated and data intelligence becomes increasingly crucial for them to inform these strategies,” said James Fisher, vice president of global product marketing at Qlik. “We’re delighted to see companies like Hyphen build their own business models around Qlik technology and help provide their clients with the insights they need to better understand their customers and thrive in the new digital marketplace.”

About Qlik

Qlik (NASDAQ: QLIK) is a leader in visual analytics. Its portfolio of products meets customers’ growing needs from reporting and self-service visual analysis to guided, embedded and custom analytics. Approximately 35,000 customers rely on Qlik solutions to gain meaning out of information from varied sources, exploring the hidden relationships within data that lead to insights that ignite good ideas. Headquartered in Radnor, Pennsylvania, Qlik has offices around the world with more than 1700 partners covering more than 100 countries.

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