QlikTech (NASDAQ: QLIK), a leader in Business Discovery - user-driven Business Intelligence (BI), today announced that Pilot, a leading player in the development and marketing of writing instruments, has deployed QlikView to provide dynamic analysis of sales and profitability by product and customer. QlikView has delivered a simple, reliable solution for analyzing Pilot's product offer and complex distributor network, and has since been deployed across all departments.

Limitations of a Standard ERP Architecture

Pilot markets its products in more than one hundred countries, and like any business, must closely follow the performance of its sales channels. Equipped with a long-time ERP system that integrates all its sales data, the company's most pressing priority was to break down the value of sales and define rules of management according to accurate analysis results. To meet this need, Pilot's IT team created a decision model based on a multidimensional cube structure.

This system, which retrieved data and analyzed it in Excel, soon showed its limitations: no dynamic graphical retrieval and a lack of connections between data, implementation of new data sources, or new analysis filters. These weaknesses proved costly for Pilot, prompting its finance department to look for a global solution that could deliver tangible results quickly.

Benefits of Dynamic Analysis

Taking data directly from the Pilot ERP, QlikView provides a dynamic view of company sales. It is now possible for users to view overall sales by type of product, by country, and by customer in real time. Pilot users can now create analyses mid-month and view sales with the control panel gauges instead of waiting for month-end reports.

"QlikView allows you to change the axis of analysis and therefore process an idea in transit. The criteria for analysis are automatically propagated from one tab to another," said Patrick Forveille, Corporate Services Manager in Pilot Corporation of Europe. "Its user-friendly visualization is both simple and quick to implement. It is now used daily in every department across the business."

The QlikView interface has been highly efficient at distributing information. Available analysis is accessible to all within a specified framework. Daily reports are extracted in PDF format and the export to Excel function is highly intuitive. Finally, where the basic data is sound and the project scoping has firmly established management rules, QlikView delivers rich and reliable results.

Going forward, Pilot intends to extend QlikView to the supply chain (indicators, stock monitoring) and HR. The company also wants to consolidate sales data from additional European countries.

About QlikTech

QlikTech (NASDAQ: QLIK) is a leader in Business Discovery -- user-driven Business Intelligence (BI). QlikTech's powerful, accessible Business Discovery solution bridges the gap between traditional business intelligence solutions and standalone office productivity applications. Its QlikView Business Discovery platform enables intuitive user-driven analysis that can be implemented in days or weeks rather than months, years, or not at all. The in-memory associative search technology it pioneered allows users to explore information freely rather than being confined to a predefined path of questions. QlikView Business Discovery works with existing BI applications and adds new capabilities: insight for everyone, zero-wait analysis, mobility, an app--like model, remixability and reassembly, and a social and collaborative experience. Headquartered in Radnor, Pennsylvania, QlikTech has offices around the world serving more approximately 24,000 customers in over 100 countries.

QlikTech and QlikView are trademarks or registered trademarks of QlikTech or its subsidiaries in the U.S. and other countries. Other company names, product names and company logos mentioned herein are the trademarks, or registered trademarks of their respective owners.

For QlikTech
Amanda Keane, 617-520-7260
akeane@webershandwick.com