Barcelona, Spain and Kuala Lumpur, Malaysia -
February 27, 2012 - Qualcomm Incorporated (NASDAQ: QCOM),
through its Wireless Reach™ initiative, the Cherie Blair
Foundation for Women and the Foundation for Women's
Education and Training today announced a collaborative
project to support women entrepreneurs in Malaysia. The
project aims to enhance women's skills and knowledge in the
areas of business and technology by leveraging the
Mentoring Women in Business Program developed by Cherie
Blair Foundation for Women, which combines mentoring with
technology to offer cross-border support to unlock the
potential of women entrepreneurs.
Through this collaboration, women entrepreneurs mainly from
Selangor, Kedah and Perlis, Malaysia who previously took
part in Information Communication and Technology (ICT)
training with the Foundation for Women's Education and
Vocational Training, will use 3G-enabled smartphones and
laptops to connect and engage with a community of skilled
business professionals and entrepreneurs from around the
world.
"Many women in developing and emerging economies have the
ideas and ambition needed to become successful
entrepreneurs, but are held back by barriers such as lack
of access to technology and information, market
opportunities, business skills and self-confidence," said
Cherie Blair, founder of Cherie Blair Foundation for Women.
"We are looking forward to expanding this program in
Malaysia in order to help women entrepreneurs develop, grow
and maintain their own successful businesses."
E-mentoring provides women from underserved areas with
access to technology training and a platform to network and
share information with other like-minded entrepreneurs, as
well as access to information and dedicated mentors who
have the business, marketing and technical skills to advise
them on their business goals.
"Qualcomm proudly supports the Mentoring Women in Business
Program by providing technical and project management, as
well as the support of our employees as mentors," said
Shawn A. Covell, vice president of Wireless Reach for
Qualcomm. "By leveraging the latest wireless technology,
women entrepreneurs in Malaysia will have access to
information and a global network to help maximize their
potential, improve their professional opportunities and
succeed in their ventures."
"Mentoring has been proven to provide women entrepreneurs
with not only the knowledge, but also the boost of
confidence, necessary to improve the performance of their
business," said Mariamah Jaffar, president of the
Foundation for Women's Education and Vocational Training.
"We are thrilled that this project will work to provide
underprivileged women in Malaysia with skills and access to
a community that can enable them to be self-reliant and
improve their socio-economic status through
entrepreneurship."
About the Cherie Blair Foundation for Women
The Cherie Blair Foundation for Women provides women with
the skills, technology, networks and access to finance that
they need to become successful small and growing business
owners, so that they can contribute to their economies and
have a stronger voice in their societies. www.cherieblairfoundation.org
Twitter: @CherieBlairFndn @eMentor4Women
Facebook: www.facebook.com/cherieblairfoundation
About the Foundation for Women's Education and Vocational
Training
The Foundation for Women's Education and Training, or
YPVWM, provides trainings to women on the skills and
knowledge needed to set up businesses, income-generating
activities, and self employment, thus empowering them to
take the lead and make decisions as they endeavor to
improve their economic status and social well-being.
www.ypvwm.org.my
Facebook: www.facebook.com/ypvwm
About Qualcomm and its Wireless Reach Initiative
Qualcomm believes access to 3G and next-generation mobile
technologies can improve people's lives. Qualcomm's
Wireless Reach initiative is a strategic program that
brings wireless technology to underserved communities
globally. By working with partners, Wireless Reach invests
in projects that foster entrepreneurship, aid in public
safety, enhance the delivery of health care, enrich
teaching and learning and improve environmental
sustainability. For more information please visit www.qualcomm.com/wirelessreach.
Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in
3G and next-generation mobile technologies. For more than
25 years, Qualcomm ideas and inventions have driven the
evolution of digital communications, linking people
everywhere more closely to information, entertainment and
each other. For more information, visit Qualcomm's website,
OnQ blog, Twitter and Facebook pages.
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