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QUICKLOGIC (QUIK)

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QUICKLOGIC : TAOS, Inc. and QuickLogic Collaborate To Deliver TV-Quality Viewing and Long Battery Life to Mobile Devices

07/20/2010 | 07:30 am

Texas Advanced Optoelectronic Solutions®, Inc. (TAOS) and QuickLogic Corporation (NASDAQ: QUIK) announced today that QuickLogic has verified and approved the TAOS TSL25711FN digital ambient light sensor (ALS) for use with QuickLogic's Visual Enhancement Engine (VEE) and Display Power Optimizer (DPO) Proven System Blocks (PSBs). When used in conjunction with the TSL25711FN, the VEE and DPO provide mobile device users with an exceptional viewing experience in all ambient lighting conditions, while simultaneously extending battery life.

QuickLogic's proprietary VEE and DPO PSBs enhance both the image and video quality of mobile devices by optimizing the dynamic range, contrast and color saturation on a pixel-by-pixel basis to provide a natural viewing experience to the user under varying lighting conditions. VEE is based on a model of human perception, resulting in a displayed image that retains excellent detail, color and vitality to the eye even under challenging viewing conditions. QuickLogic's DPO technology dynamically adjusts display power or brightness to conserve battery life.

TAOS, Inc. digital ambient light sensors are used to provide detailed information on the ambient light conditions that users face as they interact with their Smartphones, Mobile Internet Devices (MIDs), Smartbooks, Netbooks, notebooks/laptops, digital cameras, camcorders, portable MP3/DVD players, video games and HDTVs. The TSL25711FN is part of the TAOS TSL2x71 product family which includes ambient light sensing, proximity detection and integrated ambient light sensing/proximity detection devices. The high sensitivity of the TAOS TSL25711FN enables use behind dark glass or spectrally distorted materials for improved display aesthetics and sleeker designs versus other solutions that require transparent openings in order for light to reach the sensor. Used in conjunction with QuickLogic's DPO PSB, the TAOS ambient light sensor is a key component in reducing system power consumption.

?The combination of the TAOS digital ambient light sensing technology with QuickLogic's VEE and DPO-enabled Customer Specific Standard Products (CSSPs) provides a significantly improved viewing experience along with a dramatically increased battery life for the mobile device user,? said Paul Karazuba, QuickLogic's Senior Product Marketing Manager.

?TAOS is pleased to be part of the QuickLogic ecosystem by bringing our respective ?green' display technologies together around the VEE and DPO PSBs,? said Jerry Koontz, TAOS, Inc. Director of Marketing. ?Consumers will immediately appreciate the significant benefits that the combined technologies from QuickLogic and TAOS bring to future mobile devices.?

More detailed information on the TAOS solution supporting the VEE and DPO reference platform can be found at: http://www.taosinc.com/taos-quicklogic.

Contact QuickLogic sales at info@quicklogic.com to request information on VEE and DPO.

About Quicklogic

Quicklogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable market. For more information about Quicklogic and CSSPs, visit www.quicklogic.com

About TAOS, Inc. (Texas Advanced Optoelectronic Solutions)

With more than a decade of analog mixed-signal technology innovation and market leadership, Texas Advanced Optoelectronic Solutions (TAOS), Inc. designs and manufacturers digital and analog light-sensing solutions that deliver increased system integration, design flexibility and functionality to a wide range of products in the consumer, computer, industrial, medical and automotive markets. Integrated ambient light sensing and proximity detection solutions enable ?Green? displays by reducing system power consumption. An expanding portfolio of programmable analog and digital RGB color sensors provides accurate color discrimination, determination and measurement. More information can be found at http://www.taosinc.com or by phone at 972-673-0759.

Trademarks

QuickLogic is a registered trademark of QuickLogic Corporation.

Texas Advanced Optoelectronic Solutions is a registered trademark of Texas Advanced Optoelectronic Solutions, Inc. (TAOS) of Plano, Texas.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid6365544&lang=en

For TAOS, Inc.:
Brounoff Communications
Martha Brounoff, 214-785-7517
broucomm@tx.rr.com
or
For QuickLogic:
Veda Communications
Andrea Vedanayagam, 408-656-4494
andrea.coms1@gmail.com



© Business Wire 2010
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