August 20, 2014

Customers can win Rakuten exclusive merchandise
featuring popular anime and characters

Tokyo, August 20, 2014 - Rakuten, Inc. today announced that it has launched Rakuten Books Clickji Store, an all-winner online raffle site, on its online marketplace, Rakuten Ichiba.

By clicking the button on the store site and purchasing a raffle ticket, users can win Rakuten exclusive merchandise featuring popular anime and manga characters. The prize can be immediately checked on the site and will be delivered at a later date. The raffle ticket purchase price including shipping fees is 800 JPY (excluding consumption tax).

The service has started with a tie-in with Free! - Eternal Summer -, the popular Japanese TV anime series about friendship and competition among high school boys' swimming clubs. From August 20 to September 19, five items, including life-size cardboard cutouts of characters, reversible cushions and posters featuring the main characters of the show, for a total of 19 different types of Rakuten exclusive merchandise, will be offered as prizes.

Going forward, Rakuten will expand its tie-in merchandise offerings at the Rakuten Books Clickji Store from family-friendly characters to apparel brands, aiming to promote the service to wider audience.

Rakuten Books Clickji Store: http://books.rakuten.co.jp/event/clickjistore (Japanese)

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