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4-Traders Homepage  >  Equities  >  Nyse  >  Ralph Lauren Corp    RL

RALPH LAUREN CORP (RL)
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Ralph Lauren : C.O. wool adorns Olympic athletes

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02/21/2018 | 06:00am CET

Imperial Stock Ranch wool is part of Ralph Lauren's uniform creations for the Olympics.

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Wool from Imperial Stock Ranch, near Shaniko, owned by Dan and Jeanne Carver, is once again part of the uniform program for the Olympic and Paralympic Winter Games.

This is their second Olympic call. Back in 2014, Imperial Stock Ranch, which has been raising sheep, cattle, grains and hay since 1871, was the vendor of yarns to the Ralph Lauren design company for the Team USA uniforms.

For this year's Winter Olympics in PyeongChang, South Korea, Ralph Lauren again chose the Imperial Stock Ranch American Merino yarns, provided by National Spinning Co. Inc., for the opening and closing ceremony uniforms for Team USA.

Consumers have become increasingly interested in knowing where their food and fiber are produced, and Imperial Stock Ranch is the story behind those yarns.

"The Olympics are a long way from our life. For us, we do work that most people don't know about. We're tending the land and animals that give us fiber that has clothed humankind for thousands of years. To have some of that fiber worn by the best athletes in America on a global stage like the Olympics is still unbelievable for us. It will always be a miracle for me. We're humble, yet proud, to be a small part of supporting Team USA," said Jeanne Carver.

A D V E R T I S I N G | Continue reading below

When the American wool market began dwindling in 1999, due to cheaper prices overseas, Jeanne Carver wasn't willing to give up, so she started her own campaign to create markets for the ranch's wool and lamb meat. Contacting restaurants and stores throughout the region, she soon got locally-sourced Imperial Stock Ranch lamb on area menus.

To market their wool, she developed a value-added business by contacting Central Oregon fiber artists to knit and weave apparel with the Carver's wool. Imperial Stock Ranch launched a clothing line, sold yarn, yarn kits for knitting apparel items, and hosted weekend knitting field trips and workshops at the ranch.

The ranch's connection to Ralph Lauren started in 2012, when the design company was developing a Made in America program. Ralph Lauren contacted the ranch, which resulted in Imperial Stock Ranch providing the wool yarns for Team USA at the 2014 Winter Olympics in Sochi, Russia.

Telling the story behind the wool, of the ranchers who raised it, was also part of Ralph Lauren's program.

"After the 2014 Olympics, we saw incredible growth in our value-added fiber business, due to the visibility of the Ralph Lauren relationship. Hundreds of designers and companies contacted us to explore doing business," Jeanne Carver said, adding they also continued working on projects with Polo Ralph Lauren and Ralph Lauren Home.

The ranch kept expanding its value-added wool operation, selling to customers who enjoyed the ranch-to-runway connection of learning about the ranchers who raised the wool.

A D V E R T I S I N G | Continue reading below

"We were utilizing additional wool from the American West, and were able to deliver American fiber as yarns and finished products to a variety of market channels. These efforts helped strengthen U.S. wool production and U.S. textile manufacturing," Carver said.

In early 2015, National Spinning Co. Inc. proposed a partnership based on the value of Imperial Stock Ranch's rich history, practices and sheep and wool production. Together, National Spinning and Imperial Stock Ranch presented the partnership idea to Ralph Lauren's design and production teams, which approved of the idea.

The spinning company launched its branded "Imperial Stock Ranch American Merino" wool yarn program later that year, using mainly wool from the Carver ranch, blended with other wool from the American West, as needed.

Ultimately, the branded yarn program was chosen to make all the sweaters, hats and mittens worn by Team USA in the opening and closing ceremonies at the Olympic and Paralympic Winter Games in South Korea, which began Feb. 9 and runs through Feb. 25.

To see the uniforms in action, tune into the closing ceremony TV coverage on Feb. 25.

© Copyright © 2018 Madras Pioneer, All rights reserved., source Newspapers

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Financials ($)
Sales 2018 6 137 M
EBIT 2018 657 M
Net income 2018 124 M
Finance 2018 836 M
Yield 2018 1,89%
P/E ratio 2018 45,06
P/E ratio 2019 18,28
EV / Sales 2018 1,26x
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Capitalization 8 582 M
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Mean consensus HOLD
Number of Analysts 17
Average target price 110 $
Spread / Average Target 4,6%
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Managers
NameTitle
Patrice Jean Louis Louvet President, Chief Executive Officer & Director
Ralph Lauren Chairman & Chief Creative Officer
Jane Hamilton Nielsen Chief Financial Officer
Janet Sherlock Chief Information Officer
Frank Anthony Bennack Independent Director
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