RANDSTAD : Winning Employer Brands in 25 countries named in Randstad Award 2016

13 May 2016

The brands people would most like to work for in 25 countries globally were revealed today with the announcement of the winners of theGlobal Randstad Award 2016. Country winners ranged from Google, IKEA, and BMW to Hewlett Packard, Suntory, and IBM.

The Randstad Award is the world's biggest employer branding survey, polling over 200,000 respondents in 25 countries that cover 75% of the global economy. It asks respondents to rate the attractiveness of their country's largest employers (for the winners of all 25 countries, see below).

TABLE: 25 COUNTRY WINNERS OF GLOBAL RANDSTAD AWARD 2016

As in the previous two years, IT is the most popular sector with survey respondents globally. The second most popular sector is Consulting, with Life Sciences in third place.

Global employer/employee disconnect?
But large brands globally should beware an emerging employer/employee disconnect: while global survey respondents cited salary & benefits, long-term job security, and a pleasant working atmosphere as their top priorities, these were qualities that far fewer associated with working for a large company (see table, below).

TABLE: GLOBAL EMPLOYER/EMPLOYEE DISCONNECT?

Randstad CEO, Jacques van den Broek, comments: 'The purpose of our annual employer branding research is to identify the companies around the world that have the most attractive brands in the eyes of potential job seekers, along with the sectors people want to work in. The winners of the Randstad Award clearly have robust and effective branding that is striking the right chord with people in their respective countries. In terms of sectors, IT remains the standout winner, ranking the most popular sector for the third year in a row. But if there's one area where brands overall could improve, it's focusing more on the qualities that people look for most in a prospective employer.'

About the Randstad Award survey
The Randstad Award is the largest independent employer branding survey in the world, identifying the most attractive employers among thousands of companies. The survey captures the views of over 200,000 respondents (general public, aged 18-65) in 25 countries and measures the market perception of employers with the largest workforces in those countries. It is an in-depth research program that has been conducted by Randstad's international research partner, ICMA Group, since 2000. Respondents for the 2016 survey were polled between September and December 2015.

The Randstad Award provides in-depth insights into the perceptions and drivers of choice of potential employees. Why do people prefer one company, or a specific industry sector, over another? What motivates them to stay with an employer or to start looking for new challenges?

Downloads
For downloads (photo and video material, infographic, presentations, etc.) and in-depth information, go to www.randstad.com/randstad-award/

Randstad specializes in solutions in the field of flexible work and human resources services. Our services range from regular temporary staffing and permanent placements to Inhouse, Professionals, Search & Selection, outplacement, and HR Solutions. The Randstad Group is one of the leading HR services providers in the world, with top-three positions in Argentina, Belgium & Luxembourg, Canada, Chile, France, Germany, Greece, India, Mexico, the Netherlands, Poland, Portugal, Spain, Switzerland, the UK, and the United States, as well as major positions in Australia and Japan. In 2015, Randstad had approximately 29,750 corporate employees and around 4,473 branches and Inhouse locations in 39 countries around the world. Randstad generated revenue of € 19.2 billion in 2015. Randstad was founded in 1960 and is headquartered in Diemen, the Netherlands. Randstad Holding nv is listed on the Euronext Amsterdam, where options for stocks in Randstad are also traded. For more information, seewww.randstad.com.

For more information, please contact: Machteld Merens, telephone: +31 (0)20 569 56 23