To align with the changing dynamics of the UK fishing bait market and to maximise the potential of the Dynamite brand in the UK, from September 1st 2016 onwards Shimano Normark UK Ltd will no longer distribute Dynamite in the UK. Dynamite, owned by Rapala since 2010, is one of the most popular carp fishing bait brands in Europe, also specialising in top quality match ground baits, liquid additives and pellets.

Rapala and Shimano have agreed on a new long-term UK strategy under which the UK distribution of Dynamite will come under the control of Rapala and Dynamite Baits Ltd and Shimano will acquire back 50% of Shimano Normark UK Ltd from Rapala. This transaction will have no material impact on Rapala's financial result or financial position and have no impact outside of the UK.

Other Rapala brands including Carp Spirit, Rapala, Storm, Sufix and Blue Fox will continue to be distributed by Shimano's UK distribution company.

Rapala VMC Oyj published this content on 01 September 2016 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 01 September 2016 09:08:03 UTC.

Original documenthttp://rapalavmc.com/news/rapala-vmc-corporation-rapala-and-shimano-europe-fishing-bv-shimano-agree-new-distribution

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