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Rautaruukki Oyj : Ruukki rolls out a new design tool to help builders choose a roof

05/11/2012| 09:32am US/Eastern
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Mika Autio, Marketing Development Manager of Residential Roofing, at Ruukki.

Potential customers choose the type of house and roof from the options available in the visualizer tool. The colour of the walls and accessories, the actual roof profile and the colour of the roof and rainwater system can also be chosen. All Ruukki's roof models and colours are available for selection. Tikkurila's exterior wall colour chart is also provided to choose the colour of the house.

The visualizer tool is based on real photographs of houses. Useful both to renovators and builders of new houses, the visualizer makes it much easier to try out the different options to find the most suitable combinations than browsing through traditional brochures or colour charts. The visualizer tool also makes simple work of finding out more about the preferred roofing sheets and their warranty periods.

The Visualize your roof tool will be rolled out across all 12 countries that have Ruukki's local roofing website. In future, the tool will be complemented by adding new features, which will enable completed roof plans to be shared in social media, printed and saved straight for a quote for the roofing products.

Visualize your roof tool is available to help roofing customers at ruukkiroofs.com

The market area for Ruukki's steel roofing products is the Nordic countries, Baltics, CEE and Russia. Ruukki is the market leader in roofs for single-family and terraced houses, as well as holiday homes in Finland (RTS research).

For more information, please contact: Mika Autio, Marketing Development Manager, Residential Roofing tel. +358 20 592 7991

Press contact: Virpi Koskimies, PR Specialist tel. +358 20 592 8986

Ruukki provides its customers with energy-efficient steel solutions for better living, working and moving. Ruukki operates in some 30 countries and employs around 11,800 people. Net sales in 2011 totalled EUR 2.8 billion. The company's share is quoted on NASDAQ OMX Helsinki (Rautaruukki Oyj: RTRKS).

www.ruukki.com

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