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RealD : and Cinemex Sign Exclusive 10-Year 3D Cinema Deal

08/07/2013 | 04:05pm US/Eastern

Approximately 700 Cinemex Auditoriums to be Equipped with RealD 3D Technology

Global 3D and visual technology licensor RealD Inc. (NYSE: RLD) and Cinemex, Mexico's second largest cinema exhibitor and the sixth largest cinema exhibitor in the world, today announced a 10-year agreement that will make RealD the exclusive circuit-wide 3D technology provider for Cinemex. The agreement calls for approximately 700 auditoriums across the Cinemex circuit in Mexico to be equipped with RealD 3D technology, including the removal of approximately 540 alternative 3D systems that will be replaced with RealD 3D within the next two years.

"We look forward to working with Cinemex to install RealD 3D technology across their circuit so we can assure their audiences are experiencing the brightest and most immersive 3D available," said Marlene Songin, Vice President, Cinema at RealD. "By joining forces with Cinemex, RealD will significantly increase our footprint across Mexico. This is a testament to RealD's performance advantage and the commitment from exhibitors like Cinemex to deliver on the promise of 3D with a truly premium cinema experience."

"RealD technology produces the brightest and most engaging 3D visual in cinema today," said a Cinemex Infrastructure Director. "Moviegoers are increasingly seeking out a premium experience when they go to the movies and by converting our circuit exclusively to RealD 3D, we will be able to offer the best, and brightest image on screen."

The world's most widely used 3D cinema technology, RealD 3D is installed in approximately 23,500 auditoriums by approximately 1,000 exhibitors in 74 countries around the world (as of June 30, 2013).

About RealD Inc.

RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers, content producers and distributors to enable the delivery and viewing of 3D and other premium content on a variety of visual displays and devices.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at

About Cinemex

Cinemex is the second leading cinema chain in México and the sixth largest cinema chain worldwide, with 223 sites, 1,966 screens and continued growth within Mexico. Founded in 1995 with the intent to revolutionize the movie entertainment industry in Mexico, Cinemex began installing multiplexes and stadium-style seating with the primary focus of attending to the guest's every need. Today Cinemex continues to offer innovating concepts in cinema-going including Platino Cinemex and Cinemex Premium, state-of-the-art theatres equipped with luxury seating and first-class dining, Cinemex 3D and Cinemex 4D. At Cinemex, being the best in entertaining our guests is our main goal.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the Cinemex circuit and the growth of the 3D cinema industry. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

Rick Heineman, 310-385-4020

© Business Wire 2013
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