Approximately 700 Cinemex Auditoriums to be Equipped with RealD 3D
Global 3D and visual technology licensor RealD Inc. (NYSE: RLD) and
Cinemex, Mexico's second largest cinema exhibitor and the sixth largest
cinema exhibitor in the world, today announced a 10-year agreement that
will make RealD the exclusive circuit-wide 3D technology provider for
Cinemex. The agreement calls for approximately 700 auditoriums across
the Cinemex circuit in Mexico to be equipped with RealD 3D technology,
including the removal of approximately 540 alternative 3D systems that
will be replaced with RealD 3D within the next two years.
"We look forward to working with Cinemex to install RealD 3D technology
across their circuit so we can assure their audiences are experiencing
the brightest and most immersive 3D available," said Marlene Songin,
Vice President, Cinema at RealD. "By joining forces with Cinemex, RealD
will significantly increase our footprint across Mexico. This is a
testament to RealD's performance advantage and the commitment from
exhibitors like Cinemex to deliver on the promise of 3D with a truly
premium cinema experience."
"RealD technology produces the brightest and most engaging 3D visual in
cinema today," said a Cinemex Infrastructure Director. "Moviegoers are
increasingly seeking out a premium experience when they go to the movies
and by converting our circuit exclusively to RealD 3D, we will be able
to offer the best, and brightest image on screen."
The world's most widely used 3D cinema technology, RealD 3D is installed
in approximately 23,500 auditoriums by approximately 1,000 exhibitors in
74 countries around the world (as of June 30, 2013).
About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies.
RealD's extensive intellectual property portfolio is used in
applications that enable a premium viewing experience in the theater,
the home and elsewhere. RealD licenses its RealD Cinema Systems to
motion picture exhibitors that show 3D motion pictures and alternative
3D content. RealD also provides its RealD Display, active and passive
eyewear, and RealD Format technologies to consumer electronics
manufacturers, content producers and distributors to enable the delivery
and viewing of 3D and other premium content on a variety of visual
displays and devices.
RealD was founded in 2003 and has offices in Beverly Hills, California;
Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai,
China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more
information, please visit our website at www.reald.com.
Cinemex is the second leading cinema chain in México and the sixth
largest cinema chain worldwide, with 223 sites, 1,966 screens and
continued growth within Mexico. Founded in 1995 with the intent to
revolutionize the movie entertainment industry in Mexico, Cinemex began
installing multiplexes and stadium-style seating with the primary focus
of attending to the guest's every need. Today Cinemex continues to offer
innovating concepts in cinema-going including Platino Cinemex and
Cinemex Premium, state-of-the-art theatres equipped with luxury seating
and first-class dining, Cinemex 3D and Cinemex 4D. At Cinemex, being the
best in entertaining our guests is our main goal. http://www.cinemex.com
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements,
including but not limited to: statements concerning the anticipated
rollout of RealD 3D technology across the Cinemex circuit and the growth
of the 3D cinema industry. These statements are based on RealD's current
expectations and beliefs, as well as a number of assumptions concerning
future events. Such forward-looking statements are subject to known and
unknown risks, uncertainties, assumptions and other important factors,
many of which are outside RealD's control that could cause actual
results to differ materially from the results discussed in the
forward-looking statements. RealD's annual and quarterly reports include
a more detailed discussion of the risks and uncertainties that may cause
that could cause actual results to differ materially from the results
discussed in the forward-looking statements.
RealD undertakes no obligation to update publicly the information
contained in this press release, or any forward-looking statements, to
reflect new information, events or circumstances after the date they
were made, or to reflect the occurrence of unanticipated events.
Rick Heineman, 310-385-4020