Thursday, August 27, 2015

Mumbai, India, August 26, 2015 - Rediff.com India Ltd. (NASDAQ: REDF) ("Rediff" or "the Company"), an India-based internet company which delivers digital content and commerce services, announced today that more than half of the leading insurance companies in India selected Rediff.com's platform for critical business operations. Leading insurance companies such as HDFC Standard Life, Shriram Life and ICICI Prudential rely on the platform's interconnected data centres for immediate and secure communication between their business associates and corporate employees.

Rediff's evolved platform is designed to meet the needs of insurance companies that are required to comply with strict security regulations and held to specific data-privacy standards. Rediff ensures encrypted data transmission, conducts regular security audits, and allows for seamless cross-device access, enabling insurance agents to better service the rapidly growing customer base in India.

Chief Information Officers of leading insurance companies in India endorsed Rediff with the CIO Choice Award as the preferred choice for Enterprise Class Email Solution for the second consecutive year, citing the platform's security and reliability as the best in the industry.

"Rediff's platform has surpassed our expectations and helped to increase our always-on-the-go sales team's productivity multi-fold," commented Sharad Sadadekar - CISO & Associate Vice President - Information Security And IT Governance, HDFC Standard Life Insurance Co Ltd. "The security features and support is comparable to any international levels. There is no surprise that we are associated with Rediff for more than 5 years now and we look forward for more innovations from them. "

About Rediff.com India Limited
Rediff India Ltd. (NASDAQ: REDF) is an India-based internet company which delivers digital content and commerce services. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York. For additional information, please visit http://www.investor.rediff.com.
Safe Harbor
Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as "may", "will", "aim", "will likely result", "believe", "expect", "will continue", "anticipate", "estimate", "intend", "plan", "contemplate", "seek to", "future", "objective", "goal", "project", "should", "will pursue" and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the wide spread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

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