PORTLAND, OR (JULY 10, 2014) - Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, released both the Stickiness Index and Social Media Activity for the week ending June 29, 2014.
The data below list the top-20 primetime ad-supported telecasts based on level of viewer engagement (also called Stickiness). The top 20 broadcast and cable viewer engagement reports are limited to the top-ranked individual telecasts and top-ranked telecast from a series. Viewer engagement is determined by level of variance between average percentages viewed of the telecasts to that of all telecasts of the same duration during Monday-Saturday primetime (8-11 p.m.) and Sunday primetime (7-11 p.m.). The Social Activity report combines Rentrak's leading TV Essentials system with General Sentiment's digital analytics to show how television programming triggers reactions through social media and TV-centric applications, which can affect audience visibility and engagement. Please note that this data is not based on the finalized ratings, so there may be some slight differences when ratings are final. General Sentiment is working on tracking all sporting events and specials and we also expect them to be included in reports soon.
Telecasts with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the telecasts. Similarly, telecasts that generate the most social media interactions will have higher Social Activity. The Social Media Activity covers a range from zero to many thousands; its value indicates the amount of 2nd Screen Activity that a given TV show is generating among all the shows that were discussed across multiple platforms.
WEEK OF 6/23/14 TO 6/29/14 - BROADCAST:
STICKINESS RANK | RATING RANK | TELECAST | NETWORK | DAY | NAT'L TIME | RUN TIME | STICKINESS INDEX* | GS 2ND SCREEN ACTIVITY SCORE** |
1 | 61 | Lo que la vida me robó | UNIV | 6/27/2014 | 9:00 PM | 60 | 137 | 1,425 |
2 | 84 | El Señor de los Cielos 2 | TELMUN | 6/25/2014 | 10:00 PM | 60 | 129 | 18 |
3 | 75 | Qué pobres tan ricos | UNIV | 6/27/2014 | 10:00 PM | 60 | 118 | 969 |
4 | 90 | Criminal Minds | ION | 6/26/2014 | 9:00 PM | 60 | 117 | 1,552 |
5 | 1 | 60 Minutes | CBS | 6/29/2014 | 7:00 PM | 61 | 116 | 665 |
6 | 13 | The Bachelorette | ABC | 6/23/2014 | 8:00 PM | 121 | 115 | 19,685 |
7 | 4 | NCIS | CBS | 6/24/2014 | 8:00 PM | 60 | 114 | 2,105 |
8 | 8 | NCIS: Los Angeles | CBS | 6/24/2014 | 9:00 PM | 61 | 114 | 744 |
9 | 42 | 24: Live Another Day | FOX | 6/23/2014 | 9:00 PM | 60 | 111 | 14,633 |
10 | 26 | Dateline Saturday Night Mystery | NBC | 6/28/2014 | 8:00 PM | 120 | 111 | 327 |
11 | 21 | Big Brother | CBS | 6/26/2014 | 9:01 PM | 59 | 110 | 75,024 |
12 | 62 | Hell's Kitchen | FOX | 6/26/2014 | 8:00 PM | 60 | 109 | 2,464 |
13 | 28 | Blue Bloods | CBS | 6/27/2014 | 10:00 PM | 60 | 108 | 91 |
14 | 11 | Unforgettable | CBS | 6/29/2014 | 10:00 PM | 60 | 107 | 1,278 |
15 | 108 | En otra piel | TELMUN | 6/23/2014 | 9:00 PM | 60 | 106 | 82 |
16 | 141 | Law & Order: Criminal Intent | ION | 6/28/2014 | 8:00 PM | 60 | 106 | 122 |
17 | 133 | Cold Case | ION | 6/25/2014 | 9:00 PM | 60 | 106 | 76 |
18 | 90 | Criminal Minds | CBS | 6/26/2014 | 9:00 PM | 60 | 117 | 1,552 |
19 | 77 | Sal y pimienta | UNIV | 6/29/2014 | 10:05 PM | 55 | 105 | 135 |
20 | 37 | Hawaii Five-O | CBS | 6/27/2014 | 9:00 PM | 60 | 105 | 705 |
[Univision is owned by Univision Communications, Inc; NBC and Telemundo are owned by NBC Universal; CBS is a division of CBS Corp; ABC is owned by the Walt Disney Company; Fox is owned by Fox Entertainment Group, a unit of News Corp. ION is owned by ION Media Networks]
*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
**Social Activity powered by General Sentiment (generalsentiment.com)
†Not reported by General Sentiment
WEEK OF 6/23/14 TO 6/29/14 - CABLE:
STICKINESS RANK | RATING RANK | TELECAST | NETWORK | DAY | NAT'L TIME | RUN TIME | STICKINESS INDEX* | GS 2ND SCREEN ACTIVITY SCORE** |
1 | 1 | BET Awards 2014 | BET | 6/29/2014 | 8:00 PM | 210 | 148 | 270,615 |
2 | 47 | Love & Hip Hop Atlanta | VH1 | 6/23/2014 | 8:00 PM | 60 | 145 | 3,634 |
3 | 11 | Rizzoli & Isles | TNT | 6/24/2014 | 9:00 PM | 61 | 144 | 5,937 |
4 | 225 | Teen Wolf | MTV | 6/23/2014 | 10:00 PM | 62 | 140 | 68,344 |
5 | 166 | Pretty Little Liars | ABCFAM | 6/24/2014 | 8:00 PM | 60 | 140 | 58,769 |
6 | 26 | Major Crimes | TNT | 6/23/2014 | 9:00 PM | 61 | 138 | 584 |
7 | 317 | When Sparks Fly | HALL | 6/28/2014 | 9:00 PM | 120 | 135 | 374 |
8 | 425 | Bad Girls Club | OXGN | 6/24/2014 | 8:00 PM | 60 | 133 | 837 |
9 | 126 | The Real Housewives of Orange County | BRAVO | 6/23/2014 | 9:00 PM | 61 | 127 | 3,910 |
10 | 54 | Longmire | A&E | 6/23/2014 | 10:00 PM | 62 | 127 | 910 |
11 | 597 | L.A. Hair | WE | 6/26/2014 | 9:00 PM | 60 | 126 | 1,268 |
12 | 329 | The Fosters | ABCFAM | 6/23/2014 | 9:00 PM | 60 | 125 | 3,483 |
13 | 86 | WWE Smackdown | SYFY | 6/27/2014 | 8:00 PM | 120 | 122 | 4,609 |
14 | 20 | WWE Monday Night Raw | USA | 6/23/2014 | 8:00 PM | 185 | 120 | 2,210 |
15 | 29 | The Last Ship | TNT | 6/29/2014 | 9:00 PM | 61 | 120 | 1,628 |
16 | 262 | Outlaw Prophet: Warren Jeffs | LIFE | 6/28/2014 | 8:00 PM | 120 | 117 | 831 |
17 | 512 | Hollywood Exes | VH1 | 6/25/2014 | 9:00 PM | 60 | 117 | 1,087 |
18 | 156 | Hit the Floor | VH1 | 6/23/2014 | 9:00 PM | 60 | 115 | 3,958 |
19 | 687 | Marriage Boot Camp: Reality Stars | WE | 6/27/2014 | 9:00 PM | 60 | 115 | 1,028 |
20 | 100 | Law & Order: Special Victims Unit | USA | 6/29/2014 | 7:00 PM | 60 | 114 | 1,035 |
[WE TV is owned by AMC Networks; BRAVO, SYFY, USA, OXYGEN are owned by NBC Universal; VH1 and MTV are owned by MTV Networks, a division of Viacom; Hallmark is owned by Crown Media Family Networks; ABC Family is owned by the Walt Disney Company; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; A&E, Lifetime are owned by A&E Television Networks; BET is owned by BET Networks, a division of Viacom]
*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com)
**Social Activity powered by General Sentiment (generalsentiment.com)
†Not reported by General Sentiment
WEEK OF 6/23/14 TO 6/29/14 - COMBINED BROADCAST AND CABLE, SORTED BY SOCIAL MEDIA ACTIVITY:
SOCIAL MEDIA RANK | TELECAST | NETWORK | DAY | GS 2ND SCREEN ACTIVITY SCORE** |
1 | BET Awards 2014 | BET | 6/29/2014 | 270,615 |
2 | Big Brother | CBS | 6/26/2014 | 75,024 |
3 | Teen Wolf | MTV | 6/23/2014 | 68,344 |
4 | Pretty Little Liars | ABCFAM | 6/24/2014 | 58,769 |
5 | Girl Meets World | DISNEY | 6/27/2014 | 34,543 |
6 | Rising Star | ABC | 6/29/2014 | 21,874 |
7 | The Bachelorette | ABC | 6/23/2014 | 19,685 |
8 | 24: Live Another Day | FOX | 6/23/2014 | 14,633 |
9 | Keeping Up with the Kardashians | ETV | 6/29/2014 | 10,728 |
10 | So You Think You Can Dance | FOX | 6/25/2014 | 9,480 |
11 | Suits | USA | 6/25/2014 | 8,048 |
12 | Duck Dynasty | A&E | 6/25/2014 |
[ABC , DISNEY and ABC Family are owned by the Walt Disney Company; USA and SYFY are owned by NBC Universal; FOX and FX are owned by Fox Entertainment Group, a unit of News Corp; VH1 and MTV are owned by MTV Networks, a division of Viacom; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; A&E is owned by A&E Television Networks; E! is owned by Comcast. Univision is owned by Univision Communications. BET is owned by BET Networks, a division of Viacom; CBS is a division of CBS Corp.; CW Television Network is a joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Time Warner's Warner Bros.]
**Social Activity powered by General Sentiment (generalsentiment.com)
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Excludes local programming and all premium non ad-supported channels.
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About TV Essentials®
Rentrak's TV Essentials is a comprehensive suite of analytical tools that enables clients to analyze viewing of programming and advertising across all TV platforms from tens of millions of screens. Utilizing proprietary technology to process massive amounts of passively collected viewing behavior, the TV Essentials system is able to aggregate and report second-by-second information. The system can isolate individual market, network, series, or telecast performance and provide an evaluation of influencing factors such as psychographics and demographics for the most precise understanding of the total television audience - from the programs they watch, to the cars in their garage to the products in their pantry. Learn more.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
About General Sentiment
General Sentiment turns new media analytics into clear and powerful insights. We monitor and interpret millions of online conversations across multiple platforms to develop industry-specific solutions for everyday problems. The General Sentiment technology is fueled by large-scale text analytics that transforms Internet chaos into useful information.www.generalsentiment.com.
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