PORTLAND, OR (JULY 24, 2014) - Rentrak Corporation (NASDAQ: RENT ), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, released both the Stickiness Index and Social Media Activity for the week ending July 13, 2014.

The data below list the top-20 primetime ad-supported telecasts based on level of viewer engagement (also called Stickiness). The top 20 broadcast and cable viewer engagement reports are limited to the top-ranked individual telecasts and top-ranked telecast from a series. Viewer engagement is determined by level of variance between average percentages viewed of the telecasts to that of all telecasts of the same duration during Monday-Saturday primetime (8-11 p.m.) and Sunday primetime (7-11 p.m.). The Social Activity report combines Rentrak's leading TV Essentials system with General Sentiment's digital analytics to show how television programming triggers reactions through social media and TV-centric applications, which can affect audience visibility and engagement. Please note that this data is not based on the finalized ratings, so there may be some slight differences when ratings are final. General Sentiment is working on tracking all sporting events and specials and we also expect them to be included in reports soon.

Telecasts with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the telecasts. Similarly, telecasts that generate the most social media interactions will have higher Social Activity. The Social Media Activity covers a range from zero to many thousands; its value indicates the amount of 2nd Screen Activity that a given TV show is generating among all the shows that were discussed across multiple platforms.

WEEK OF 7/7/14 TO 7/13/14 ­- BROADCAST:

STICKINESS 
RANK

RATING 
RANK

TELECAST

NETWORK

DAY

NAT'L TIME

RUN TIME

STICKINESS
INDEX*

GS 2ND SCREEN 
ACTIVITY SCORE**

1

59

Lo que la vida me robó

UNIV

7/7/2014

9:00 PM

60

136

88

2

88

El Señor de los Cielos 2

TELMUN

7/8/2014

10:00 PM

60

131

13

3

67

Qué pobres tan ricos

UNIV

7/9/2014

10:00 PM

60

122

16

4

11

The Bachelorette

ABC

7/7/2014

8:00 PM

121

121

29,090

5

5

Extant

CBS

7/9/2014

9:00 PM

60

120

17,481

6

14

Dateline Saturday Night Mystery

NBC

7/12/2014

8:00 PM

120

116

827

7

10

Unforgettable

CBS

7/13/2014

9:00 PM

60

115

779

8

7

NCIS

CBS

7/8/2014

8:00 PM

60

114

2,227

9

130

Law & Order: Criminal Intent

ION

7/12/2014

8:00 PM

60

114

92

10

17

NCIS: Los Angeles

CBS

7/8/2014

9:00 PM

61

113

512

11

13

Dateline NBC

NBC

7/11/2014

8:00 PM

121

113

833

12

101

Reina de corazones

TELMUN

7/7/2014

8:00 PM

60

112

292

13

1

60 Minutes

CBS

7/13/2014

7:00 PM

61

111

418

14

66

Hell's Kitchen

FOX

7/10/2014

8:00 PM

60

110

3,279

15

23

Big Brother

CBS

7/10/2014

9:01 PM

59

110

79,970

16

47

24: Live Another Day

FOX

7/7/2014

9:00 PM

60

110

14,380

17

125

En otra piel

TELMUN

7/11/2014

9:00 PM

60

109

15

18

79

Sal y pimienta

UNIV

7/13/2014

10:05 PM

55

109

119

19

111

Criminal Minds

ION

7/8/2014

10:00 PM

60

109

2,312

20

6

America's Funniest Home Videos

ABC

7/13/2014

7:00 PM

60

109

115

[Univision is owned by Univision Communications, Inc; NBC and Telemundo are owned by NBC Universal; CBS is a division of CBS Corp; ABC is owned by the Walt Disney Company; Fox is owned by Fox Entertainment Group, a unit of News Corp. ION is owned by ION Media Networks]

*Stickiness Index powered by Rentrak TV Essentials (www.rentrak.com )
**Social Activity powered by General Sentiment (generalsentiment.com )
†Not reported by General Sentiment

WEEK OF 7/7/14 TO 7/13/14 - CABLE:

STICKINESS 
RANK

RATING 
RANK

TELECAST

NETWORK

DAY

NAT'L TIME

RUN TIME

STICKINESS
INDEX*

GS 2ND SCREEN 
ACTIVITY SCORE**

1

74

Love & Hip Hop Atlanta

VH1

7/7/2014

8:00 PM

60

145

3,332

2

23

Major Crimes

TNT

7/7/2014

9:00 PM

61

143

1,002

3

22

Rizzoli & Isles

TNT

7/8/2014

9:00 PM

61

142

2,867

4

186

Pretty Little Liars

ABCFAM

7/8/2014

8:00 PM

60

138

81,608

5

331

Teen Wolf

MTV

7/7/2014

10:00 PM

60

133

46,584

6

499

Bad Girls Club

OXGN

7/8/2014

8:00 PM

60

133

786

7

646

L.A. Hair

WE

7/10/2014

9:00 PM

60

130

2,420

8

354

The Fosters

ABCFAM

7/7/2014

9:00 PM

60

128

3,417

9

305

Angels Sing

HALL

7/12/2014

8:00 PM

120

128

51

10

92

Longmire

A&E

7/7/2014

10:00 PM

62

126

1,137

11

208

Presumed Dead in Paradise

LIFE

7/12/2014

8:00 PM

120

124

83

12

150

The Real Housewives of
Orange County

BRAVO

7/7/2014

9:00 PM

61

123

2,714

13

80

WWE Smackdown

SYFY

7/11/2014

8:00 PM

120

123

5,571

14

171

Sunday Best

BET

7/13/2014

8:00 PM

60

123

629

15

103

The Real Housewives of
New Jersey

BRAVO

7/13/2014

8:00 PM

60

123

1,037

16

59

Harry Potter and the
Deathly Hallows: Part 2

ABCFAM

7/13/2014

8:30 PM

180

123

1,119

17

16

The Last Ship

TNT

7/13/2014

9:00 PM

61

122

1,027

18

230

Devious Maids

LIFE

7/13/2014

10:01 PM

61

120

6,298

19

383

CSI: Miami

WE

7/13/2014

8:00 PM

60

120

726

20

205

Hit the Floor

VH1

7/7/2014

9:00 PM

60

118

3,255

[WE TV is owned by AMC Networks; BRAVO, SYFY, OXYGEN are owned by NBC Universal; VH1 and MTV are owned by MTV Networks, a division of Viacom; ABC Family is owned by the Walt Disney Company; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; A&E, Lifetime are owned by A&E Television Networks; BET is owned by BET Networks, a division of Viacom; Hallmark is owned by Crown Media Family Networks]

*Stickiness Index powered by Rentrak TV Essentials ( www.rentrak.com )
**Social Activity powered by General Sentiment ( generalsentiment.com )
†Not reported by General Sentiment

WEEK OF 7/7/14 TO 7/13/14 - COMBINED BROADCAST AND CABLE, SORTED BY SOCIAL MEDIA ACTIVITY:

SOCIAL MEDIA 
RANK

TELECAST

NETWORK

DAY

GS 2ND SCREEN
ACTIVITY SCORE**

1

Pretty Little Liars

ABCFAM

7/7/2010

81,608

2

Big Brother

CBS

7/8/2010

79,970

3

Teen Wolf

MTV

7/6/2010

46,584

4

The Walking Dead

AMC

7/7/2010

43,281

5

The Bachelorette

ABC

7/6/2010

29,090

6

Finding Carter

MTV

7/7/2010

17,824

7

Extant

CBS

7/8/2010

17,481

8

24: Live Another Day

FOX

7/6/2010

14,380

9

Rising Star

ABC

7/12/2010

13,610

10

The Strain

FX

7/12/2010

12,889

11

So You Think You Can Dance

FOX

7/8/2010

12,375

12

Keeping Up with the Kardashians

ETV

7/12/2010

11,592

13

Under the Dome

CBS

7/6/2010

9,622

14

Suits

USA

7/8/2010

8,142

15

Sam & Cat

NICK

7/11/2010

6,321

16

Devious Maids

LIFE

7/12/2010

6,298

17

MasterChef

FOX

7/6/2010

6,188

18

WWE SmackDown

SYFY

7/10/2010

5,571

19

Girl Meets World

DISNEY

7/10/2010

5,489

20

Beauty and the Beast

CW

7/6/2010

5,111

[ABC, DISNEY and ABC Family are owned by the Walt Disney Company; USA and SYFY are owned by NBC Universal; FOX and FX are owned by Fox Entertainment Group, a unit of News Corp; MTV and NICK are owned by MTV Networks, a division of Viacom; Lifetime is owned by A&E Television Networks; E! is owned by Comcast. CBS is a division of CBS Corp.; CW Television Network is a joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Time Warner's Warner Bros.; AMC is owned by AMCX]

*Social Activity powered by General Sentiment ( generalsentiment.com )

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Excludes local programming and all premium non ad-supported channels.

© 2014 Rentrak Corporation - Content in this chart is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately and not in a misleading manner; (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material; and (3) you may not receive any monetary consideration for reproducing, displaying, disclosing or otherwise using any part of the material.

About TV Essentials®
Rentrak's TV Essentials is a comprehensive suite of analytical tools that enables clients to analyze viewing of programming and advertising across all TV platforms from tens of millions of screens. Utilizing proprietary technology to process massive amounts of passively collected viewing behavior, the TV Essentials system is able to aggregate and report second-by-second information. The system can isolate individual market, network, series, or telecast performance and provide an evaluation of influencing factors such as psychographics and demographics for the most precise understanding of the total television audience - from the programs they watch, to the cars in their garage to the products in their pantry. Learn more .

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com .

About General Sentiment
General Sentiment turns new media analytics into clear and powerful insights. We monitor and interpret millions of online conversations across multiple platforms to develop industry-specific solutions for everyday problems. The General Sentiment technology is fueled by large-scale text analytics that transforms Internet chaos into useful information.www.generalsentiment.com .

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Contact:
Antoine Ibrahim
Office: 646.722.1561
Email: aibrahim@rentrak.com


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