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Rentrak Corporation : Rentrak Announces the Top-10 Video-on-Demand Titles for the Week Ending February 5, 2012 & the Top-10 Video-on-Demand Titles of 2011

02/13/2012 | 07:05am US/Eastern

PORTLAND, Ore., Feb. 13, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT) today announced the top-10 video-on-demand (VOD) titles based on consumer transaction rate. Video-on-demand titles are transactional (pay-per-purchase) films available through cable and telco providers. The company also released the top-10 list of most-viewed VOD titles of 2011.

According to the company's OnDemand Essentials service, the top-10 most-viewed VOD titles, per data collected from January 30, 2012 through February 5, 2012 include:

Rentrak Top-10 VOD Titles for the Week Ending February 5, 2012:

    RANK     TITLE      STUDIO VOD RELEASE DATE MPAA RATING BOX OFFICE ($M)
    ----     -----      ------ ---------------- ----------- --------------
           1 Drive*                 Sony                  01/31/12   R       35.1
                                    (NYSE: SNE)
    ---                             ----------
           2 In Time*               FOX                   01/31/12 PG-13     37.5
                                    (NASDAQ: NWS)
    ---                             ------------
           3 Real Steel*            Buena Vista           01/24/12 PG-13     85.4
                                    (NYSE: DIS)
    ---                             ----------
           4 50/50*                 Summit Entertainment  01/24/12   R       35.0
         --- ------                 --------------------  --------  ---      ----
           5 Dream House*           Universal             01/31/12 PG-13     21.3
                                    (NYSE: GE)
    ---                             ---------
           6 Moneyball*             Sony                  01/10/12 PG-13     75.4
                                    (NYSE: SNE)
    ---                             ----------
           7 Paranormal Activity 3* Paramount             01/24/12   R      104.0
                                    (NYSE: VIA and VIA.B)
    ---                             --------------------
           8 The Thing*             Universal             01/31/12   R       17.0
                                    (NYSE: GE)
    ---                             ---------
           9 The Ides of March*     Sony                  01/17/12   R       41.0
                                    (NYSE: SNE)
    ---                             ----------
          10 The Help*              Buena Vista            12/6/11 PG-13    169.5
                                    (NYSE: DIS)
    ---                             ----------

Source: Rentrak OnDemand Essentials, as dated, rank based on transaction rate. OnDemand Essentials includes reporting from operator partners on television-on-demand usage. *Indicates day-and-date with home video release.

According to the company's OnDemand Essentials service, the top-10 most-viewed VOD titles of 2011, per data collected from January 1, 2011 through December 31, 2011 include:

Rentrak Top-10 VOD Titles of 2011:

    RANK     TITLE                             STUDIO GENRE VOD RELEASE DATE MPAA RATING BOX OFFICE ($M)
    ----     -----                             ------ ----- ---------------- ----------- --------------
           1 Bridesmaids*                                  Universal    Comedy           9/20/2011   R   169.2
                                                  (NYSE: GE)
    ---                                           ---------
           2 Bad Teacher*                                  Sony         Comedy          10/18/2011   R   100.3
                                                  (NYSE: SNE)
    ---                                           ----------
           3 Due Date*                                    Warner Bros.  Comedy           2/21/2011   R   100.5
                                                  (NYSE: TWX)
    ---                                           ----------
           4 Hall Pass*                                   Warner Bros.  Comedy           6/14/2011   R    45.1
                                                  (NYSE: TWX)
    ---                                           ----------
           5 Red*                                 Summit Entertainment Action/Adventure  1/24/2011 PG-13  90.4
         --- ---                                  -------------------- ----------------  --------- -----  ----
           6 Little Fockers*                               Universal    Comedy            4/5/2011 PG-13 148.4
                                                          (NYSE: GE)
    ---                                                   ---------
           7 Horrible Bosses*                              Warner Bros. Comedy          10/11/2011   R   117.5
                                                          (NYSE: TWX)
    ---                                                   ----------
           8 Just Go With It*                              Sony         Romantic Comedy   6/7/2011 PG-13 103.0
                                                           (NYSE: SNE)
    ---                                                    ----------
           9 Harry Potter And The Deathly Hallows: Part 1* Warner Bros. Action/Adventure 4/15/2011 PG-13 295.0
                                                           (NYSE: TWX)
    ---                                                    ----------
          10 Limitless*                                    Relativity   Sci-Fi/Fantasy   7/19/2011 PG-13  79.3
         --- ---------                                     ----------   --------------   --------- -----  ----

Source: Rentrak OnDemand Essentials, as dated, rank based on transaction rate. OnDemand Essentials includes reporting from operator partners on television-on-demand usage. *Indicates day-and-date with home video release.

© Rentrak Corporation 2012 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®
OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

(Logo: http://photos.prnewswire.com/prnh/20111007/MM82941LOGO)

RENTT

    Contacts:
    Rogers & Cowan for Rentrak Corporation
    Sallie Olmsted                         Amanda Bialek
    (310) 854-8124                         (310) 854-8151
    solmsted@rogersandcowan.com            abialek@rogersandcowan.com

SOURCE Rentrak Corporation

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