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- StarbytesTM
10 July 2012
Reply [MTA, STAR: REY], leader in the design and
implementation of solutions based on new communication
channels and digital media, has made its Starbytes™ (www.starbytes.it)
crowdsourcing platform available to Italian companies
looking to make use of this new way of developing projects,
digital products and services.
Originally an online work service used purely by the Reply
network, Starbytes now has a certified community of over
21,000 'starbyters' in Italy: creative experts,
web designers and copywriters, as well as ICT and digital
technology professionals. Up until now, the community has
developed more than 117,000 proposals and carried out over
300 projects.
On registering with Starbytes, companies can post requests,
together with all the necessary details about how the
project will be carried out, operational functions,
communication and budget objectives. Companies can see the
offers made by 'starbyters', choose those which best meet
their requirements and expectations, then allocate the
project implementation directly online.
"Club Starbytes" is an important new service
being offered by Reply to large companies. It allows these
companies to use the Starbytes platform as a technological
crowdsourcing facilitator, personalising images and
functions, with Reply helping to manage the initiative,
from design to service maintenance. 3 Italia is a prime
example of a company which has used Club Starbytes. Its
service, Appsquare, is aimed at people who want to put
forward ideas for innovative applications for smartphones
and tablets (www.appsquare.it).
"Transparency, reliability and efficiency make
Starbytes the ideal place for collaborating with Italian
professionals and companies," says Reply's CTO
Filippo Rizzante. "Our objective is two-fold: on
the one hand, we want to continue to make Starbytes a place
where long-term collaboration can be established between
professionals, and between professionals and companies; on
the other, we want to give Italian companies, of all sizes,
an innovative channel - crowdsourcing - to help them to
rediscover competitiveness and the desire to develop new
services and new ideas".
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