17 September, 2014

This November, Rexam, a leading global beverage can maker, returns to Brau Beviale. Rexam's stand located in Hall 4A will highlight its collaboration with customers and commitment to innovation and sustainable working. This is also the second year that Rexam is headline sponsor of the World Beverage Innovation Awards, the winners of which will be announced during Brau.

Rexam's range of beverage cans and special finishes, the largest in the industry, together with its award winning FUSION® bottles will be displayed. Rexam will showcase its latest innovation, the patent pending Editions™ technology that enables 8-24 variants of the same label to be produced simultaneously on a single pallet, together with the next generation of this technology Super Premium Editions™ which offers high definition printing of detailed images.

Highlighting Rexam's dedication to sustainability, a unique infographic will be incorporated into the stand, showcasing cans as part of a thriving circular economy.  The infographic highlights the three key stages within the circular economy - manufacturing, consumption and recycling - and brings to life the unique and infinite recycling potential of metal.

Commenting on Rexam's return to Brau, Iain Percival, European Sector Director for Rexam, says: "The opportunity to meet face-to-face with our customers at events such as Brau is invaluable. It's a great chance for us to showcase our wide range of beverage cans and value add finishes which offer stand-out on shelf, whilst also listening to our customers and understanding their future needs and challenges. We want to wish all our customers who have entered the BIA awards the best of luck and are proud to have collaborated with them.

ENDS

For more information on Rexam please contact:

Stir PR

Ailish Besley                                         +44 (0) 20 7749 2520

Ailish.b@stirpublicrelations.com


distributed by