Reynolds American Inc. P.O. Box 2990 Winston-Salem, NC 27102-2990 Contact: Investor Relations: (336) 741-5165

Media: Jane Seccombe

(336) 741-5068

RAI 2014-22 RAI selected again to Dow Jones Sustainability North America Index WINSTON-SALEM, N.C. - Sept. 12, 2014 - Reynolds American Inc. (NYSE: RAI) announced today that the company has been recognized again as a leader in corporate sustainability by being awarded membership in the 2014-2015 Dow Jones Sustainability North America Index, effective Sept. 22, 2014.

Reynolds American is one of only 149 North American companies on the index, which is used by many investment portfolio managers when making investment decisions. Previously, the company was a member of the index from 2009 through 2013.

Companies are selected based on an extensive evaluation of many criteria, including corporate governance, risk management, energy consumption, climate change strategies, supply chain standards and human resources development.

To learn more about these initiatives and how RAI and its operating companies are transforming the tobacco industry, go to the RAI website, http://www.reynoldsamerican.com/transforming-landing.cfmTransforming Tobacco.

Web Disclosure

RAI's website, http://www.reynoldsamerican.com/www.reynoldsamerican.com, is the primary source of publicly disclosed news about RAI and its operating companies. We use the website as our primary means of distributing quarterly earnings and other company news. We encourage investors and others to register at www.reynoldsamerican.comto receive alerts when news about the company has been posted.

ABOUT US

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Santa Fe
Natural Tobacco Company, Inc.; Niconovum USA, Inc.; Niconovum AB; and R.J. Reynolds Vapor Company.

R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. R.J. Reynolds' brands include two of the best-selling cigarettes in the U.S.: Camel and Pall Mall. These brands, and its other brands, including Winston, Kool, Doral, Salem, Misty and Capri, are manufactured in a variety of styles and marketed in the U.S.

American Snuff Company, LLC is the nation's second-largest manufacturer of smokeless tobacco products. Its leading brands are

Grizzly and Kodiak.

Santa Fe Natural Tobacco Company, Inc. manufactures and markets Natural American Spirit 100% additive-free natural tobacco products, including styles made with organic tobacco.

Niconovum USA, Inc. and Niconovum AB market innovative nicotine replacement therapy products in the U.S. and Sweden, respectively, under the Zonnic brand name.

R.J. Reynolds Vapor Company makes and markets VUSE e-cigarettes, a highly differentiated vapor product.

Copies of RAI's news releases, annual reports, SEC filings and other financial materials, including risk factors containing forward-looking information, are available at http://www.reynoldsamerican.com/www.reynoldsamerican.com. To learn how RAI and its operating companies are transforming the tobacco industry, go to the RAI website, http://www.reynoldsamerican.com/transforming-landing.cfmTransforming Tobacco.
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