Reynolds American Inc. P.O. Box 2990 Winston-Salem, NC 27102-2990 Contact: Investor Relations: (336) 741-5165

Media: Jane Seccombe

(336) 741-5068

RAI 2014-04 RAI to webcast CEO's participation at RBC consumer conference on March 12 WINSTON-SALEM, N.C. - March 3, 2014 - Reynolds American Inc. (NYSE: RAI) will host a webcast of business remarks by Chief Executive Officer and President Daniel M. Delen at the 2014 RBC Capital Markets' Consumer and Retail Conference in Boston on March 12 at approximately 11.30 a.m. Eastern Time.

The webcast will be available online on a listen-only basis at www.reynoldsamerican.com. Registration will be available as of March 3, 2014. All remarks made during the webcast will be current at the time and will not be updated to reflect subsequent material developments. A replay will be available on the website.

Following the webcast, news media representatives may direct any inquiries to Jane Seccombe at (336) 741-5068.

Web Disclosure

RAI's website, www.reynoldsamerican.com, is the primary source of publicly disclosed news about RAI and its operating companies. We use the website as our primary means of distributing quarterly earnings and other company news. We encourage investors and others to register at www.reynoldsamerican.comto receive alerts when news about the company has been posted.

ABOUT US

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds Tobacco Company; American Snuff Company, LLC; Santa Fe Natural Tobacco Company, Inc.; Niconovum USA, Inc.; Niconovum AB; and R.J. Reynolds Vapor Company.

R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco company. R.J. Reynolds' brands include two of the best-selling cigarettes in the U.S.: Camel and Pall Mall. These brands, and its other brands, including Winston, Kool, Doral, Salem, Misty and Capri, are manufactured in a variety of styles and marketed in the U.S.

American Snuff Company, LLC is the nation's second-largest manufacturer of smokeless tobacco products. Its leading brands are Grizzly and Kodiak.

Santa Fe Natural Tobacco Company, Inc. manufactures and markets Natural American Spirit 100% additive-free natural tobacco products, including styles made with organic tobacco.

Niconovum USA, Inc. and Niconovum AB market innovative nicotine replacement therapy products in the U.S. and

Sweden, respectively, under the Zonnic brand name.

R.J. Reynolds Vapor Company makes and markets VUSE e-cigarettes, a highly differentiated vapor product.

Copies of RAI's news releases, annual reports, SEC filings and other financial materials, including risk factors containing forward-looking information, are available at www.reynoldsamerican.com. To learn how RAI and its operating companies are transforming the tobacco industry, go to the RAI website, Transforming Tobacco.
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