By a News Reporter-Staff News Editor at Marketing Weekly News -- RICOH CO., LTD. (Tokyo, JP) has been issued patent number 9788079, according to news reporting originating out of Alexandria, Virginia, by VerticalNews editors.
The patent's inventors are Chand, Ashootosh (Bangalore, IN); Shekar, Bharathi (Bangalore, IN); Suchanti, Ankit (Bangalore, IN); Kotak, Yash (Bangalore, IN).
This patent was filed on March 5, 2014 and was published online on October 10, 2017.
From the background information supplied by the inventors, news correspondents obtained the following quote: "The specification relates to selecting advertisements for users based on image capturing patterns across different media. In particular, the specification relates to a system and method for identifying advertisements based on the user profile and metadata associated with captured images.
"Advertising media as is for marketing products is static and generic. Users are left with no choice but to treat advertising media as a one-way communication. Personalization of advertisements for consumers is non-existent. This leads to poor monetization through advertisement and product placement and fails to engage the consumers effectively."
Supplementing the background information on this patent, VerticalNews reporters also obtained the inventors' summary information for this patent: "The disclosure includes a system and method for delivering targeted advertisement. In one embodiment, the system includes a media application. The media application receives a captured image including information about a product from a user, identifying an indexed image matching the captured image including information about the product, retrieving metadata describing the captured image including information about the product responsive to identifying the indexed image, retrieving a user profile stored for the user, identifying an advertisement from a set of advertisements based on the user profile and the metadata describing the captured image including information about the product and providing the user with the advertisement based on the user profile.
"Other aspects include corresponding methods, systems, apparatuses, and computer program products for these and other innovative aspects.
"The specification advantageously describes technology for delivering targeted advertisement by increasing user engagement. As a result, this allows for the seamless integration of advertisements across different advertising media. Furthermore, the monetization through targeted advertisements is dynamic by analyzing user interests and buying habits."
For the URL and additional information on this patent, see: Chand, Ashootosh; Shekar, Bharathi; Suchanti, Ankit; Kotak, Yash. Generating Enhanced Advertisements Based on User Activity. U.S. Patent Number 9788079, filed March 5, 2014, and published online on October 10, 2017. Patent URL: http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9788079.PN.&OS=PN/9788079RS=PN/9788079
Keywords for this news article include: Advertising, RICOH CO. LTD.
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