Rocky Brands : Announces New Military Contracts

Rocky Brands, Inc. Announces New Military Contracts

NELSONVILLE, Ohio --January 5, 2017 -- Rocky Brands, Inc. today announced it has received new orders to produce 'Hot Weather' combat boots and 'Temperate Weather' combat boots for the U.S. Military. The 'Hot Weather' boot contract is for one year and is for approximately $8.4 million. The 'Temperate Weather' boot contract is for three years and is for approximately $30 million. The Company expects to begin fulfilling both orders in the first half of 2017.

Mike Brooks stated, 'We are extremely pleased to receive these new contracts from the U.S. Military. As we previously stated, increased sales to our military is a key component of our diversified growth strategy and we have the capabilities to meet the footwear requirements of our military in our recently expanded Puerto Rico manufacturing facility.'

The Company is currently in the process of fulfilling orders it received to produce 'Hot Weather' combat boots under contracts announced in February 2013 and October 2016 and to produce 'Temperate Weather' combat boots under a contract announced in February 2016.

About Rocky Brands, Inc.

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, Creative Recreation®, and the licensed brand Michelin®.

Safe Harbor Language

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Those statements include, but may not be limited to, all statements regarding intent, beliefs, expectations, projections, forecasts, and plans of the Company and its management. These forward-looking statements involve numerous risks and uncertainties, including, without limitation, the various risks inherent in the Company's business as set forth in periodic reports filed with the Securities and Exchange Commission, including the Company's annual report on Form 10-K for the year ended December 31, 2015 (filed March 3, 2016) and quarterly reports on Form 10-Q for the periods ended March 31, 2016 (filed April 29, 2016), June 30, 2016 (filed July 28, 2016), and September 30, 2016 (filed October 28, 2016). One or more of these factors have affected historical results, and could in the future affect the Company's businesses and financial results in future periods and could cause actual results to differ materially from plans and projections. Therefore there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the Company, or any other person should not regard the inclusion of such information as a representation that the objectives and plans of the Company will be achieved. All forward-looking statements made in this press release are based on information presently available to the management of the Company. The Company assumes no obligation to update any forward-looking statements.

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