The season-long giveaway comes to an exciting end

MILWAUKEE- September 30, 2013-Roundy's, Inc. (Roundy's) (NYSE: RNDY), a leading grocer in the Midwest, announced today the grand prize winner of the season-long Brewers Sweepstakes. The lucky winner, Debbi Dassow of New Berlin, Wisconsin, bought Sargento cheese at her local Pick 'n Save and in return received a 2014 Spring Training trip for two to see the Milwaukee Brewers play in Arizona, complete with airfare and hotel accommodations.

A celebration will take place today at the very same location where Debbi purchased the lucky cheese, which wouldn't be complete without a visit from the Brewers' Klement's Famous Racing Sausages™. A Pick 'n Save representative, along with the Klement's Famous Racing Sausages™, will present Debbi with her grand prize winnings.

The Brewers Sweepstakes Giveaway is part of a corporate partnership between Pick `n Save and the Brewers, which had many Pick 'n Save customers leaving the store with much more than groceries this season, including Brewers tickets and autographed memorabilia.

The Brewers Sweepstakes Giveaway would not have been possible without all the participating brand partners: Sargento, Pepsi, Klement's, Frito Lay, Heinz, Clorox, Skyy Vodka, Folgers, MillerCoors, Bimbo Bakeries USA and Wollersheim Winery. A representative from Sargento also will attend the celebration to award Debbi something special for her lucky purchase.

About Roundy's
Roundy's is a leading grocer in the Midwest with nearly $4.0 billion in sales and more than 20,000 employees. Founded in Milwaukee in 1872, Roundy's operates 161 retail grocery stores and 100 pharmacies under the Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's retail banners in Wisconsin, Minnesota and Illinois. Roundy's is committed to helping the communities its stores serve through the Roundy's Foundation. Chartered in 2003, the Roundy's Foundation mission is to support organizations working to relieve hunger and helping families in crisis due to domestic abuse, neglect and other at-risk situations.

Contact:
James J. Hyland
Vice President of Investor Relations and Corporate Communications
james.hyland@roundys.com
414-231-5811

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