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Roundy's Inc : Roundy’s Supermarkets, Inc. Rewards Wisconsin Customers with Fresh Perks

08/09/2013 | 07:26pm US/Eastern
Roundy's Supermarkets, Inc. Rewards Wisconsin Customers with Fresh Perks

New customer loyalty program launches with a Fresh Perks Giveaway

MILWAUKEE - August 8, 2013 - Roundy's Supermarkets, Inc., a leading grocer in the Midwest, is launching Fresh Perks, a fresh new rewards program designed to save customers money every time they shop. The new program begins on Thursday, August 8, in all Pick 'n Save, Copps, and Metro Market stores.

The program kicks off with a Fresh Perks Giveaway that offers more than $9,000,000 in prizes, including one million free products. During the Fresh Perks Giveaway promotion, beginning August 8 and ending October 9, customers will have two ways to win. Customers will be given the opportunity to collect tickets in-store by simply using a Fresh Perks card each time they shop. Bonus tickets also will be awarded for every $50 in purchases as well as by purchasing bonus items. Additionally, customers can play online at for their chance to win daily prizes, free groceries for a year or $25,000 cash.

The Fresh Perks program also makes it easy for customers to load manufacturer coupons onto their card by simply logging onto the store's website and clicking the coupons they'd like to use. Coupons are automatically added to their card.

Customers can sign-up for the free Fresh Perks card at any customer service desk starting August 8, and begin loading coupons right away.

"We constantly listen to our customers to determine better ways to serve them and learned that they would like a program that helps them save money every time they shop." said Robert Mariano, chairman, president and chief executive officer of Roundy's. "Our new Fresh Perks program is designed to give customers tailor-made savings as they shop every day."

About Roundy's
Roundy's is a leading grocer in the Midwest with nearly $4.0 billion in sales and more than 20,000 employees. Founded in Milwaukee in 1872, Roundy's operates 161 retail grocery stores and 100 pharmacies under the Pick 'n Save, Rainbow, Copps, Metro Market and Mariano's retail banners in Wisconsin, Minnesota and Illinois. Roundy's is committed to helping the communities its stores serve through the Roundy's Foundation. Chartered in 2003, the Roundy's Foundation mission is to support organizations working to relieve hunger and helping families in crisis due to domestic abuse, neglect and other at-risk situations.

James J. Hyland
Vice President of Investor Relations and Corporate Communications

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