14 May 2018

Safestyle UK plc

('Safestyle' or the 'Group')

Director/PDMR Dealing

Safestyle UK plc, the leading retailer and manufacturer of PVCu replacement windows and doors to the UK homeowner market, announces that the Company was notified by Christopher Davies, a Non-Executive Director, that he purchased 15,000 ordinary shares of £0.01 each ('Ordinary Shares') on 9 May 2018 at a price of 59 pence per Ordinary Share.

Following this transaction, Chris has an interest in 160,000 Ordinary Shares, representing 0.19 per cent. of the Company's issued share capital.

Enquiries:

Safestyle UK plc

Tel: 020 7653 9850

Peter Richardson, Non-Executive Chairman

Zeus Capital (Nominated Adviser & Joint Broker)

Tel: 020 3829 5000

Nicholas How / Dominic King / Richard Short

Liberum (Joint Broker)

Tel: 020 3100 2100

Neil Patel / Jamie Richards

FTI Consulting (Financial PR)

Tel: 020 3727 1000

Alex Beagley / James Styles / Laura Saraby

About Safestyle UK plc

The Group is the leading retailer and manufacturer of PVCu replacement windows and doors to the UK homeowner market. For more information please visit www.safestyleukplc.co.uk or www.safestyle-windows.co.uk.

The notification below is made in accordance with the requirements of the EU Market Abuse Regulation.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Christopher Davies

2

Reason for the notification

a)

Position/status

Non-Executive Director

b)

Initial notification /Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Safestyle UK plc

b)

LEI

213800N1ZQBB3E7P8W75

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of £0.01 each

ISIN: JE00BGP63272

b)

Nature of the transaction

Sale of shares

c)

Price(s) and volume(s)

Price

No. of shares

59p

15,000

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

9 May 2018

f)

Place of the transaction

London Stock Exchange, AIM

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Disclaimer

Safestyle UK plc published this content on 14 May 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 May 2018 09:37:16 UTC